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Cracking the content code with Mark Schaefer

I’m an unabashed fan of Mark Schaefer and how he goes about his business. If you haven’t heard of Mark, he is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs in the world. He’s the author of five best-selling books, including Social Media Explained, The Tao […]

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Understanding the power of owned and earned media in an ‘opt-in’ world

I don’t know about you but these days I seem to be getting ‘buffeted’ from all angles by people trying to sell me stuff. And it’s getting worse – the more communications channels that spring up, the louder the hype and the noisier everything becomes. I see these unwanted sales pitches for what they are – intrusions into my life – […]

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What are your biggest PR and marketing challenges today?

If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the biggest challenges you’re facing currently in terms of communicating and engaging with your target […]

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Rethinking what we perceive to be ‘content’

When we think about creating content for our audience, all too often we default to blog posts, or video that we can publish to YouTube and then embed on our blog or website. More often today – but not nearly enough, though – audio might crack a mention. And if you’re a visually-oriented brand, photography probably takes […]

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‘Minnow’ named as most influential Australian brand on LinkedIn, ahead of major blue chip companies

An Adelaide-based ‘minnow’ – Australian Institute of Business – has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today listed the top 10 most influential brands among members in Australia: Australian Institute of Business (AIB) Telstra Commonwealth Bank ANZ National Australia Bank Deloitte Australia CPA Australia Qantas Optus Westpac […]

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How to take charge of your ‘professional’ personal brand

  I like to say you have a personal brand whether you like it or not. What people say about you (when you’re not in the room), THAT is your brand; how people perceive you – how they feel as a result of having come into contact with you – whether in person, on the phone, via email […]

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State of the (social) nation: Part 1 – Social media in Australia

Australian businesses are still ‘dragging the chain’ when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses is still not as pronounced as for consumers, with just 33 per cent of businesses having a social media presence compared to 68 per cent of consumers.  Interestingly, […]

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Where does your brand fit in the social media and content marketing equation?

  We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one’s community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or you make your living in PR and […]

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THUMBS UP: Bit of action on Australia’s ‘corporate’ content marketing front

While I might get a little antsy at the lack of progress on the content marketing front from Australia’s corporate sector – let’s face it, it’s severely lacking, and what is a fast-growing trend has been very slow to manifest itself at the big end of town for some inexplicable reason – two major corporates […]

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5 things small businesses are doing wrong on social media (and how to fix them)

The social web has been with us for a while now, albeit it has continually evolved at an incredible rate during that period. However, there have been many etiquettes, or ‘truisms’ if I can put it that way, that have more or less been established around social media that unfortunately still get thrown out the […]

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How infographics can be used to tell your brand story (Canva example)

Infographics have been around the social (media) scene for a while now. While many brands have used the visual mechanic effectively, like any content medium it’s more often used and abused simply because it sounded like a good idea at the time. So in the interests of highlighting quality of execution, here’s a great example […]

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Think bigger than just your brand

It’s funny how so many companies and organisations – large and small – continue to focus on the tactical minutiae of social media. They rail against Facebook for throttling the organic reach of their Brand Page, which has in effect stopped them from communicating with their audience unless they pony up cash (how dare they!). They persist […]

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Check out these two quality local content marketing and brand journalism podcasts

I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts – Brand Newsroom out of Perth, which has been one of my faves for a few months now – and Brand Storytelling, which features US-based brand journalist Phoebe Chongchua and Rakhal Ebeli, […]

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What is the difference between marketing and PR?

I’m often asked what is the difference (or perhaps more correctly, what are the differences) between marketing and public relations. While I can provide a pithy (but ultimately unsatisfying) answer, it’s an issue that comes with a number of layers and thus deserves a deeper explanation. So here we go! Definition of public relations My […]