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FINAL thought leader minute

Thought Leader Minute: Getting the most from the business events you attend

TRANSCRIPTION: Aspiring thought leaders often attend a lot of industry events such as conferences and seminars. But how do you get the most out of these events, over and above from just attending? Here are some suggestions. Cover the event using Twitter. Be in the audience and report on interesting snippets, quotes, and sound bites […]

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The importance of cultivating a ‘village of support’ for your personal brand

It’s one thing to have a network of professional contacts – friends, peers, and acquaintances that you can call upon for all manner of favours: such as making introductions on your behalf, tipping you in to new business or career opportunities, or simply inviting you to the corporate box to watch your favourite major sporting event! But it’s […]

content marketing prof firms

Why content marketing should be top of mind for owners of professional services firms

Here are a couple of reality checks for owners and managers of professional services firms operating in today’s hyper-connected marketplace. One, prospective clients are increasingly checking out you and your people online before committing to doing business with you (indeed, before they even put a call in to your office!). If social media (indeed, the web generally) has done […]

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Content marketing in Australia continues to grow (report)

Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI). However, marketers are still ‘learning the ropes’ when it comes to content marketing, with just under a third of respondents claiming […]

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Brand Quarterly Magazine announces its 50 Marketing Thought Leaders Over 50 List

Brand Quarterly Magazine has just published its 50 Marketing Thought Leaders Over 50 list for 2014. According to Brand Quarterly: “Each of the Marketing Thought Leaders highlighted on this year’s list have a wealth of experience and knowledge to share with fellow marketers; and have gained the respect of their peers through their words, actions and achievements, in […]

Jeff-Bullas

How Jeff Bullas built a global personal brand through blogging and social media

Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff’s blog – JeffBullas.com – clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes has listed him as a ‘Top 50 Social Media Power […]

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Two reasons why your company is now in the publishing business

Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create relevant and interesting content that informs or empowers or entertains their customers – is not new. Founder of the US-based Content Marketing Institute, Joe Pulizzi, often regales people with the story […]

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Introducing AUTHORITY PARTNERS: Building visibility, influence and trust through thought leadership

I’m pleased to announce the launch of my new venture – a consulting business named AUTHORITY PARTNERS. At Authority Partners, we have one goal:  To help companies, organisations and individuals build visibility, influence and trust through the development and execution of strategic thought leadership marketing programs. We do this through the use of content marketing and social communications […]

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A world gone social with business leadership experts, Ted Coiné and Mark Babbitt

Ted Coiné and Mark Babbitt are authors of the new book – ‘A World Gone Social: How Companies Must Adapt to Survive‘ – plus they run a multi-author leadership blog called Switch & Shift, which attracts close to a million readers a year. In this episode of the REPUTATION REVOLUTION podcast, Ted and Mark chat on […]

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Why showing respect and adding value are key to winning trust in today’s social marketplace

The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs around ‘controlling the message’ and a track record of intrusive, self-centred marketing. The question is not whether you should be on Twitter or Facebook; it’s […]

PR in Australia Report

Digital services lead the way as Australian PR firms invest in growth (REPORT)

  Australia’s public relations consulting industry seems to be in pretty healthy shape if a new survey is any indication.  The annual Public Relations Institute of Australia’s (PRIA) consulting sector benchmark study was conducted by Galaxy Research and used financial and operations data submitted by consultancy owners and chief executives. The report, which has run for 14 […]

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Love your work? Promote your small business online with a #spruik

Accounting software company MYOB has just launched Love Your Work, a campaign that encourages Australian small business owners to showcase via the social web their unique passion, product or skill. I’ll declare my hand here – MYOB is a client and I’m involved in the campaign It works like this: Business owners design a ‘#spruik’ (see […]