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don't squandor the opportunity

This business has squandered a terrific opportunity. But you don’t have to.

I just looked at the website of a business I spoke to a few years back regarding what they could be doing to raise their profile and desirability in the marketplace using a combination of owned, earned and social media. This business in question approached me for help and guidance. I gave a fair bit of it away […]

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Molly meldum lessons

What aspiring thought leaders can learn from Molly Meldrum

Like many Australians (2.6 million of them, according to this article), I tuned in to Channel Seven last night to watch the first instalment ofMolly, the mini-series about Aussie music icon, Ian ‘Molly’ Meldrum. Having grown up with Countdown, the seminal music show helmed by Meldrum that ran for 14 seasons on ABC-TV, I was very interested to learn more about the […]


Laziness, lack of imagination … and a ballpoint pen

I received this pen (pictured above) in the mail the other day. It’s okay as far as ballpoint pens go, but definitely nothing to write home about. The pen was from one of those promotional products places, based in the US (I live in Melbourne, Australia, so not sure why I received it). They’d gone to all […]


Creating content? Don’t be like the man opposite me on the tram!

This morning I took the tram to an appointment in a nearby suburb. As I always do when on public transport, I slip on my noise-cancelling ‘Beats by Dre’ headphones and started listening to a podcast (on this occasion, it was an informative chat between best-selling marketing authors Mitch Joel and David Meerman Scott). But even […]