There’s a saying that your brand is not what you say it is, it’s what Google says it is. That being the case, if you Googled your name, what would you find? Two things to consider here: 1. Would your name come up early in the search engine results? 2. And if it did, would whatever the […]
It’s been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia’s ‘Big Four’ banks, and a brilliant and relevant article by author and blogger, Mark Schaefer. Okay … […]
Twitter has just announced it will be rolling out a new-look design for its web-based profile pages. According to the Twitter blog, the new web profile allows Twitter account holders to use a larger profile photo, customise their header, show off their best Tweets, among other things. Here are the main features according to Twitter: Best […]
If you are an entrepreneur, subject matter expert or business professional and your goal is to lift your profile, grow your influence and build your personal brand and reputation, at the very least you need to: (a) maintain a content-rich blog, and (b) be active on LinkedIn. The good news is, you can now ‘kill […]
Some eight years ago a personal development juggernaut called The Secret hit the big time, and then some! The Secret started life as a film that was turned into a book before exploding into a multimedia extravaganza that kick-started a global movement. At the heart of The Secret is what is commonly referred to as the Law of attraction, the tenet […]
Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically events. We can look at events in three ways: attending an event, running an event or speaking at one. For this post I’m going […]
You’re a creative entrepreneur with expertise in, and passion for, a particular subject. This subject could be based around your chosen vocation – i.e. you might be a solo professional (or running a small team) such as an architect or financial planner – or it might simply be a hobby that gets you jazzed every […]
Becoming a micro maven is a journey. First you have to develop your platform and build your personal brand. The key is to leverage the power of social media, content marketing and traditional PR tactics to boost your profile and build your reputation as a trusted authority within your area of speciality and expertise. Then comes the ‘business’ part. With […]
In a previous post we looked at the importance of developing a platform from which to start amplifying your voice and elevating your positioning in the marketplace. Having a solid platform is critical as it serves as the launchpad for your personal brand; in other words, it underpins much of what you will be doing […]
A critical first step in becoming a micro maven is developing a robust platform from which to increase your reach, your visibility and your influence. This is something you’re going to need to get your head around. It’s the not-so-secret secret of building a known and respected microbrand in your niche, whether on a domestic […]
We live in an incredible age where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the comfort of their own home (or on the road somewhere if that’s their want). Platform […]