Content marketing is the current buzz phrase, but don’t let that put you off! Conceptually speaking, content marketing has been with us since the late 1800s when John Deere Tractors custom-published a magazine with the goal of helping farmers become better farmers and business people. But two fundamental shifts in recent times have combined to […]
EPISODE 19 OF THE REPUTATION REVOLUTION PODCAST Tristan White is well known in physiotherapy circles as an entrepreneur who has cornered a growing niche. His business – The Physio Co. – specialises in working with the elderly in aged care facilities. Or in the company’s own words: “The Physio Co helps oldies stay mobile, safe and happy”. […]
The emergence of new media technologies that allow anyone with passion and purpose (and a functioning internet connection) to become their own media channel has seen a changing of the guard in many industries, with individuals seemingly coming out of nowhere to stamp their authority and knowledge leadership. For years, leaders within particular industries – the highly visible […]
EPISODE 18 OF THE REPUTATION REVOLUTION PODCAST Danielle Storey is communications director of the wonderfully-named The Cartridge Family, which supplies printers, toners and inks for the small business and corporate markets. She’s a professional speaker and mentor, a member of the Expert Panel for Business Victoria and former president of National Speakers Association Australia (Victoria). Danielle’s passion is to encourage Australia […]
I’m rapt to be joining forces with two of my favourite people (and fellow Wiley authors) – the super smart and savvy Valerie Khoo and Adam Franklin – for a Content Marketing Masterclass in Sydney on THURSDAY, AUGUST 7. This will be an intensive one-day workshop for businesses wanting to gain a practical understanding of […]
Technology solutions business Kitedesk recently published an infographic that highlighted the Top 40 Social Selling Marketing Masters (see below). It’s a great list, featuring a veritable who’s who of the social media and content marketing world. What struck me when I first saw the infographic wasn’t necessarily about each listed individual’s ability to ‘sell socially’ […]
EPISODE 17 OF THE REPUTATION REVOLUTION PODCAST Nicole Matejic (aka the #SocialFirefighter) trained as a photojournalist, became a private investigator (which saw her “hanging out of trees’ as a surveillance operative), worked for Australia’s Customs and Border Protection Service and then in strategic communications for the Federal Government’s Defence Department. What a journey! But now is where it starts getting really […]
EPISODE 16 OF THE REPUTATION REVOLUTION PODCAST Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she’s a keynote speaker and social media specialist, co-host of the podcast ‘Social Media for Small Business’, and CEO of the company behind the HEARIS social media management tool. In this interview, Cat explains […]
EPISODE 15 OF THE REPUTATION REVOLUTION PODCAST YOU are your most potent personal branding weapon. You hold the key to your personal branding efforts; you hold the key to your differentiation in the marketplace; you hold the key to whether people are attracted to you, your thoughts and ideas, how you come across. Essentially what we’re talking […]
EPISODE 14 OF THE REPUTATION REVOLUTION PODCAST The sheer thought of search engine optimisation – or SEO as it’s more commonly referred to – is probably making your eyes glaze over as we speak! Let’s face it, SEO is something we know we probably should do something about (if we want to be found online via Google […]
There is one very good reason you should be on Twitter, and it has nothing to do with sharing what you ate for lunch (as important as that might be for some people). And funnily enough, it hasn’t got anything to do with building your network and connecting with key influencers and other interesting and […]
EPISODE 13 OF THE REPUTATION REVOLUTION PODCAST Take a long term view and put time and effort into it. So says Greg Savage, the 56-year-old former recruitment company CEO who over a period of five years has built a Twitter following of 30,000+ and speaks internationally to a growing appreciative audience, thanks to his blog and social […]