Featured Story

Optimized-Dollarphotoclub_55188744

5 things small businesses are doing wrong on social media (and how to fix them)

The social web has been with us for a while now, albeit it has continually evolved at an incredible rate during that period. However, there have been many etiquettes, or ‘truisms’ if I can put it that way, that have more or less been established around social media that unfortunately still get thrown out the […]

More From The Blog

canva-circle-logo

How infographics can be used to tell your brand story (Canva example)

Infographics have been around the social (media) scene for a while now. While many brands have used the visual mechanic effectively, like any content medium it’s more often used and abused simply because it sounded like a good idea at the time. So in the interests of highlighting quality of execution, here’s a great example […]

Depositphotos_25731955_m

Think bigger than just your brand

It’s funny how so many companies and organisations – large and small – continue to focus on the tactical minutiae of social media. They rail against Facebook for throttling the organic reach of their Brand Page, which has in effect stopped them from communicating with their audience unless they pony up cash (how dare they!). They persist […]

podcasting

Check out these two quality local content marketing and brand journalism podcasts

I was lucky to recently appear behind the microphone as a guest on a couple of excellent content marketing and brand journalism podcasts – Brand Newsroom out of Perth, which has been one of my faves for a few months now – and Brand Storytelling, which features US-based brand journalist Phoebe Chongchua and Rakhal Ebeli, […]

Public relations concept in tag cloud

What is the difference between marketing and PR?

I’m often asked what is the difference (or perhaps more correctly, what are the differences) between marketing and public relations. While I can provide a pithy (but ultimately unsatisfying) answer, it’s an issue that comes with a number of layers and thus deserves a deeper explanation. So here we go! Definition of public relations My […]

Blueprint for success

Consistency is key for social media success

The urge to jump on social channels to market one’s business is often overwhelming. You just want to get on there and get started! Then the novelty wears off and the grind (for some) starts: Creating content for your various social channels, not to mention interacting with, and responding to, the public – these activities […]

Social Media Scribble

Why company directors need to be ‘out, loud and proud’ on social media

Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to spread the love via social channels, as well in offline forums (public events, with friends over […]

heart first

Why the future of marketing is heart first, calculator second

It’s been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a ‘connected brand’ is a person, company or organisation that: connects with the people who matter the most to the success of its business, or cause or issue;   contributes to their lives in […]

microphone in the fire

The power of podcasting and why businesses should take audio-on-demand seriously

I’m an unashamed fan of podcasts. I’d probably listen to some six hours’ worth of podcasts per week which gives me a steady flow of ideas and inspiration in equal measure. You may have read the articles recently about the ‘podcasting boom’ and the upwards trend of audio-on-demand consumption. Many of these articles were inspired […]

rakhal ebeli newsmodo

Talking content marketing and brand journalism with Rakhal Ebeli, Newsmodo.com

Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world. In this interview Rakhal chats about brand journalism and the role it plays in the broader realm of content marketing. He discusses the trend of brands […]

charles badenach

Building a strong personal brand in a conservative professional industry

Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media. Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a view it would serve him […]

SPRKD_Twitter-Analytics-300x3001

Have you checked the new Twitter Analytics function yet?

A note from Twitter appeared on my feed this morning alerting me to the fact that I could now access the platform’s new Analytics Dashboard. (N.B. It may have popped up earlier, this was the first time I noticed it and checked out the dashboard; I believe this functionality has been available to advertisers for […]

trevor young

My interview for Canberra’s Small Biz Intelligence Network

I recently delivered a presentation for the Small Biz Intelligence (SBI) business network in Canberra. SBI focuses on “educating the entrepreneur” and business owner. It offers professional connections with like-minded business owners who are life-long learners and want to grow their businesses through learning and instigating business opportunities. Here is an interview I recorded for SBI […]

buddy

The value a ‘socially visible’ CEO brings to the company they run

I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called ‘Journey Home’, stars a a way-cute golden retriever puppy named Buddy who accidentally falls from the back of a pickup truck before finding […]