It’s been some two and a half years since I publicly introduced my concept of The Connected Brand. Just to recap, my definition of a ‘connected brand’ is a person, company or organisation that: connects with the people who matter the most to the success of its business, or cause or issue; contributes to their lives in […]
Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its employees are actually empowered to spread the love via social channels, as well in offline forums (public events, with friends over […]
I’m an unashamed fan of podcasts. I’d probably listen to some six hours’ worth of podcasts per week which gives me a steady flow of ideas and inspiration in equal measure. You may have read the articles recently about the ‘podcasting boom’ and the upwards trend of audio-on-demand consumption. Many of these articles were inspired […]
Twitter and Facebook buzzed madly today with the emergence of a hilarious new YouTube comedy series called The Katering Show. Fronted by two comedians Kate McLennan and Kate McCartney, The Katering Show takes the piss out of TV cooking shows (the official strapline is the journey of a food intolerant, and an intolerable foodie). While […]
Rakhal Ebeli is the founder and CEO of Newsmodo.com, an online service that helps publishers, agencies and brands connect with audiences through quality storytelling, crafted by experienced journalists from around the world. In this interview Rakhal chats about brand journalism and the role it plays in the broader realm of content marketing. He discusses the trend of brands […]
Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media. Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a view it would serve him […]
A note from Twitter appeared on my feed this morning alerting me to the fact that I could now access the platform’s new Analytics Dashboard. (N.B. It may have popped up earlier, this was the first time I noticed it and checked out the dashboard; I believe this functionality has been available to advertisers for […]
I recently delivered a presentation for the Small Biz Intelligence (SBI) business network in Canberra. SBI focuses on “educating the entrepreneur” and business owner. It offers professional connections with like-minded business owners who are life-long learners and want to grow their businesses through learning and instigating business opportunities. Here is an interview I recorded for SBI […]
I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called ‘Journey Home’, stars a a way-cute golden retriever puppy named Buddy who accidentally falls from the back of a pickup truck before finding […]
Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne’s ‘foodie’ scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a strategic approach to content curation to grow his profile and circle of […]
As the digital content tsunami continues to crash down on us all, drowning us in news, information, opinions and insight (not to mention zany cat videos!), it won’t be long before we all go goggle-eyed – if we’re not already! But we’re only experiencing the tip of the content iceberg. It’s still early days as […]
If you’re going to build your personal profile and reputation as an authority in your particular field, then you’ll need a platform from which to help you increase your visibility and deepen the connection you have with your audience. In this article (‘Why Building Authority is Vital to the Success of Your Reputation and Business’), I look at the […]
This time of year I usually pick three words to guide me for the ensuing 12 months. In 2015, however, I’m sticking with just the one word…it’s ART. Not ‘art’ as in Picasso (although it would be awesome to create like he did) – but ART as in how Seth Godin sees it i.e. (a) “Art isn’t […]
I read a stack of business books this year – some were released through traditional publishing houses while others were self-published for Kindle and usually focused tightly on a particular niche and thus tended to be shorter. But three stuck out in my mind that collectively covered social media and content marketing, leadership, PR, marketing […]
Sarah Mitchell is the head of strategy at Lush Digital Media. She won’t like me saying this, but I consider her a thought leader in the area of content marketing. Why won’t Sarah be impressed? Because she recently wrote a blog post entitled ‘Content Marketing: Are You Still Using Thought Leaders’. I always find Sarah’s posts invigorating. She’s […]
TRANSCRIPTION: Aspiring thought leaders often attend a lot of industry events such as conferences and seminars. But how do you get the most out of these events, over and above from just attending? Here are some suggestions. Cover the event using Twitter. Be in the audience and report on interesting snippets, quotes, and sound bites […]
Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form of words (blog posts), audio (podcasting) […]
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