Join me as we explore the frontline of the
personal media and marketing revolution!

Featured Story

Jordana Borensztajn with PR Warrior Trevor Young

WRAP-UP: What caught the Warrior’s eye this week (w/c April 14)

It’s been a bit of a jumble of stuff this week leading up to Easter, a real mixed bag of cool stuff, from social media-themed comedy, the launch of a major content marketing play by one of Australia’s ‘Big Four’ banks, and a brilliant and relevant article by author and blogger, Mark Schaefer. Okay … […]

More From The Blog


Twitter rolls out new-look profile page

Twitter has just announced it will be rolling out a new-look design for its web-based profile pages. According to the Twitter blog, the new web profile allows Twitter account holders to use a larger profile photo, customise their header, show off their best Tweets, among other things. Here are the main features according to Twitter: Best […]


LinkedIn’s new blogging platform is a game-changer for DIY thought leadership

If you are an entrepreneur, subject matter expert or business professional and your goal is to lift your profile, grow your influence and build your personal brand and reputation, at the very least you need to: (a)  maintain a content-rich blog, and (b)  be active on LinkedIn. The good news is, you can now ‘kill […]

high angle view of a group of business executives at an exhibition

3 ways to get more value from events using social media

Despite all the hoopla surrounding online marketing and social media, one thing that keeps hitting home to me time and time again is the huge value associated with face-to-face activity, specifically events. We can look at events in three ways: attending an event, running an event or speaking at one. For this post I’m going […]


BECOME A ‘MICRO MAVEN’ PART 3 – Grow a business off the back of your reputation

Becoming a micro maven is a journey. First you have to develop your platform and build your personal brand. The key is to leverage the power of social media, content marketing and traditional PR tactics to boost your profile and build your reputation as a trusted authority within your area of speciality and expertise. Then comes the ‘business’ part. With […]


BECOME A ‘MICRO MAVEN’ PART 2 – Strap a rocket to your personal brand

In a previous post we looked at the importance of developing a platform from which to start amplifying your voice and elevating your positioning in the marketplace. Having a solid platform is critical as it serves as the launchpad for your personal brand; in other words, it underpins much of what you will be doing […]


BECOME A ‘MICRO MAVEN’ PART 1 – Establish a platform that rocks!

A critical first step in becoming a micro maven is developing a robust platform from which to increase your reach, your visibility and your influence. This is something you’re going to need to get your head around. It’s the not-so-secret secret of building a known and respected microbrand in your niche, whether on a domestic […]


Welcome to the global microbrand revolution

We live in an incredible age where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the comfort of their own home (or on the road somewhere if that’s their want). Platform […]


What is a ‘micro maven’?

The emergence of the social web has seen the rise and rise of a new breed of entrepreneur who is creative and connected, prolific and passionate, socially savvy and community-minded. These new-look entrepreneurs are the product of today’s ideas economy, fuelled by new media technologies that allow them to expand across the virtual globe, winning fans and advocates, […]