Featured Story

ucsTFpMt

Why your brand needs to get out there and start Blabbing!

There’s a new social media platform in town folks! Is that a collective * groan * I hear? Fair enough too. Seems like every day there’s some new social network springing up, attracting some hype before virtually disappearing into the ether. Hello, Ello? But this one – I think – is different. It’s called Blab. […]

More From The Blog

speakerin front of spotlights in an auditorium

Professional speakers need more than just a media profile today

Since I joined the professional speaking circuit a few years back, I’ve been exposed to a broad variety of speakers who generate revenue from the stage; some do it as a full time gig, others – like me – speak on a part-time basis because we earn the bulk of our income from other sources such as […]

0de41f3143f084d35742a790c1e46b2d_400x400

Cracking the content code with Mark Schaefer

I’m an unabashed fan of Mark Schaefer and how he goes about his business. If you haven’t heard of Mark, he is a globally-recognised author, speaker, educator, podcaster and business consultant who blogs at {grow} – one of the top marketing blogs in the world. He’s the author of five best-selling books, including Social Media Explained, The Tao […]

Child superhero portrait

Understanding the power of owned and earned media in an ‘opt-in’ world

I don’t know about you but these days I seem to be getting ‘buffeted’ from all angles by people trying to sell me stuff. And it’s getting worse – the more communications channels that spring up, the louder the hype and the noisier everything becomes. I see these unwanted sales pitches for what they are – intrusions into my life – […]

Quick Survey Green Road Sign, Business Concept

What are your biggest PR and marketing challenges today?

If you own or run a business, or you work in a marketing or PR role as a consultant in an agency or as part of an in-house team, do you mind telling me (anonymously, of course) what you see as the biggest challenges you’re facing currently in terms of communicating and engaging with your target […]

Content Torn Paper Concept

Rethinking what we perceive to be ‘content’

When we think about creating content for our audience, all too often we default to blog posts, or video that we can publish to YouTube and then embed on our blog or website. More often today – but not nearly enough, though – audio might crack a mention. And if you’re a visually-oriented brand, photography probably takes […]

linkedin

‘Minnow’ named as most influential Australian brand on LinkedIn, ahead of major blue chip companies

An Adelaide-based ‘minnow’ – Australian Institute of Business – has headed off a bevy of major blue chip companies to be named 2015’s most influential Australian brand on LinkedIn. LinkedIn today listed the top 10 most influential brands among members in Australia: Australian Institute of Business (AIB) Telstra Commonwealth Bank ANZ National Australia Bank Deloitte Australia CPA Australia Qantas Optus Westpac […]

Personal Branding on Red Billboard.

How to take charge of your ‘professional’ personal brand

  I like to say you have a personal brand whether you like it or not. What people say about you (when you’re not in the room), THAT is your brand; how people perceive you – how they feel as a result of having come into contact with you – whether in person, on the phone, via email […]

I love social media bubble

State of the (social) nation: Part 1 – Social media in Australia

Australian businesses are still ‘dragging the chain’ when it comes to social media. According to the just-released Sensis Social Media Report 2015, the uptake of social media by Australian businesses is still not as pronounced as for consumers, with just 33 per cent of businesses having a social media presence compared to 68 per cent of consumers.  Interestingly, […]

Hands Holding Speech Bubbles with Social Media Words

Where does your brand fit in the social media and content marketing equation?

  We are living in unprecedented times. We are in the early stages of an ever-evolving social age that favours storytelling, passionate connection with one’s community, relationship building and progressive thinking over excessive self-centred promotional messaging. If you’re a solo professional or business owner or marketing manager, or you make your living in PR and […]

uomo ok

THUMBS UP: Bit of action on Australia’s ‘corporate’ content marketing front

While I might get a little antsy at the lack of progress on the content marketing front from Australia’s corporate sector – let’s face it, it’s severely lacking, and what is a fast-growing trend has been very slow to manifest itself at the big end of town for some inexplicable reason – two major corporates […]