I woke up this morning to the news that web hosting company GoDaddy had decided to pull its forthcoming Super Bowl advertisement (see below) following a backlash from consumers. The ad, called ‘Journey Home’, stars a a way-cute golden retriever puppy named Buddy who accidentally falls from the back of a pickup truck before finding […]
Ed Charles from digital marketing consultancy Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne’s ‘foodie’ scene. A former journalist turned magazine publisher (and later food blogger), Ed has over the past 10 years used blogging, Twitter, Facebook plus a strategic approach to content curation to grow his profile and circle of […]
As the digital content tsunami continues to crash down on us all, drowning us in news, information, opinions and insight (not to mention zany cat videos!), it won’t be long before we all go goggle-eyed – if we’re not already! But we’re only experiencing the tip of the content iceberg. It’s still early days as […]
If you’re going to build your personal profile and reputation as an authority in your particular field, then you’ll need a platform from which to help you increase your visibility and deepen the connection you have with your audience. In this article (‘Why Building Authority is Vital to the Success of Your Reputation and Business’), I look at the […]
This time of year I usually pick three words to guide me for the ensuing 12 months. In 2015, however, I’m sticking with just the one word…it’s ART. Not ‘art’ as in Picasso (although it would be awesome to create like he did) – but ART as in how Seth Godin sees it i.e. (a) “Art isn’t […]
I read a stack of business books this year – some were released through traditional publishing houses while others were self-published for Kindle and usually focused tightly on a particular niche and thus tended to be shorter. But three stuck out in my mind that collectively covered social media and content marketing, leadership, PR, marketing […]
Sarah Mitchell is the head of strategy at Lush Digital Media. She won’t like me saying this, but I consider her a thought leader in the area of content marketing. Why won’t Sarah be impressed? Because she recently wrote a blog post entitled ‘Content Marketing: Are You Still Using Thought Leaders’. I always find Sarah’s posts invigorating. She’s […]
TRANSCRIPTION: Aspiring thought leaders often attend a lot of industry events such as conferences and seminars. But how do you get the most out of these events, over and above from just attending? Here are some suggestions. Cover the event using Twitter. Be in the audience and report on interesting snippets, quotes, and sound bites […]
Valerie Khoo (pictured) is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt. She is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form of words (blog posts), audio (podcasting) […]
It’s one thing to have a network of professional contacts – friends, peers, and acquaintances that you can call upon for all manner of favours: such as making introductions on your behalf, tipping you in to new business or career opportunities, or simply inviting you to the corporate box to watch your favourite major sporting event! But it’s […]
Here are a couple of reality checks for owners and managers of professional services firms operating in today’s hyper-connected marketplace. One, prospective clients are increasingly checking out you and your people online before committing to doing business with you (indeed, before they even put a call in to your office!). If social media (indeed, the web generally) has done […]
Sixty-three per cent of Australian marketers plan to increase their content marketing budget during the next 12 months, according to the 3rd annual Content Marketing in Australia: 2015 Benchmarks, Budgets, and Trends report by the Content Marketing Institute (CMI). However, marketers are still ‘learning the ropes’ when it comes to content marketing, with just under a third of respondents claiming […]
Brand Quarterly Magazine has just published its 50 Marketing Thought Leaders Over 50 list for 2014. According to Brand Quarterly: “Each of the Marketing Thought Leaders highlighted on this year’s list have a wealth of experience and knowledge to share with fellow marketers; and have gained the respect of their peers through their words, actions and achievements, in […]
Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimise their online presence with digital and social media marketing. Jeff’s blog – JeffBullas.com – clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes has listed him as a ‘Top 50 Social Media Power […]
Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create relevant and interesting content that informs or empowers or entertains their customers – is not new. Founder of the US-based Content Marketing Institute, Joe Pulizzi, often regales people with the story […]
I’m pleased to announce the launch of my new venture – a consulting business named AUTHORITY PARTNERS. At Authority Partners, we have one goal: To help companies, organisations and individuals build visibility, influence and trust through the development and execution of strategic thought leadership marketing programs. We do this through the use of content marketing and social communications […]
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