About

 

TREVOR IN THE NEWS!

About me

I am a PR Warrior on the frontline of the communications revolution.

I’m a professional speaker and consultant, writer, content creator and startup entrepreneur.

I write about (and speak on) leadership in communications, with a skew towards  social media and content marketing. My goal is to help brands to increase the intensity of connection they have with the people who matter most to the success of their business, cause or issue.

And by brands I mean companies of all sizes, nonprofit organisations and individuals. Basically any entity that has a story to tell, a product to sell or an idea to share with their industry or the broader marketplace.

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Examples of my writing

LEADERSHIP IN COMMUNICATIONS

CONTENT MARKETING

BLOGGING

SOCIAL MEDIA

VIDEO INTERVIEWS

My Interview with Brian Solis at PR Directions 2011

EXAMPLES OF SAVVY ‘CONNECTED BRANDS’

BOOK REVIEWS

BLOGWORLD LOS ANGELES 2011

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* At BlogWorld LA with best-selling author & renowned speaker, Mari Smith

Biography

I’m a former journalist turned marketing communications specialist and PR entrepreneur,

I have built up a solid track record working with some of the world’s biggest brands as well as countless start-ups, fast-growth companies, nonprofits and sports properties. Today, I help companies, organisations and individuals of all sizes make sense of the social web.

Rather than get bogged down in technical jargon, I focus on stripping away the hype surrounding social media and content marketing, and present a realistic picture of the opportunities (and challenges) facing businesses and organisations today.

But I also take things a step further.

  • The world has changed, the playing field has leveled. This much we know.
  • Understanding the new media landscape is one thing, but how do you navigate it?
  • How can you position your personal or corporate brand to take advantage of today’s hyper-connected ideas-based economy?

In my presentations as well as my advisory work, I help audiences (and clients) to better understand of the broader societal changes at play thanks to the emergence of the social web, including:

  • humanization of brands,
  • the rise and rise of community,
  • the power of producing content, and the
  • participatory nature of today’s savvy consumer.

I come armed with ‘up-to-the-minute’ examples and case studies from Australia and overseas, and can demonstrate how you too can deepen the intensity of connection with the people who matter most to your business, cause or issue.

Public Relations & Marketing Communications Specialist

I have worked in PR and communications for over 20 years.

Joining the industry after five years as a journalist, I worked with some of Australia’s biggest consulting firms including Professional Public Relations (PPR), The Rowland Company and Holt Porter Novelli.

In 1998 I co-founded Spark Communications Group with Richard Chapman, a former colleague from Porter Novelli. With its focus on strategic marketing communications, Spark quickly developed a reputation as a creative PR hotshop, working for major brands such as:

  • Cadbury Schweppes,
  • Evian,
  • Ford,
  • Foster’s,
  • Coles,
  • NAB,
  • FlyBuys,
  • ANZ Bank and
  • Australian Made Campaign.

Within a couple of years Spark had launched a brand experience marketing company (Ignition Marketing) and established an office in Sydney.

At its peak, the Spark Group employed some 25 people full-time and up to 50 casual staff in Ignition’s Street Team promotional division. Spark was sold to Australia’s biggest media buying firm, Mitchell & Partners, in 2006.

In 2009 I co-founded a boutique communications advisory firm called parkyoung. Eighteen months later, parkyoung merged with the Melbourne office of Edelman Australia, part of the Edelman global public relations firm.

Today, I act as a consultant to several online enterprises and challenger brands as well as personally coach authors and entrepreneurs; I speak professionally, write and produce online content, and conduct workshops and interactive training sessions. My new book – microDOMINATION: How to Leverage Social Media & Content Marketing to Build a Mini Business Empire Around Your Personal Brand will be published by John Wiley & Sons in April, 2013.

Blogger | Speaker | Media Commentator | Educator

Over the past five years I have built a reputation as a professional speaker and commentator on the topic of social media, content marketing and ‘New PR’.

I have appeared in The Age and The Australian newspapers, Smartcompany.com.au and Marketing Magazine as well as on Channel 7′s The Morning Show and the Sky News Business Channel.

I’m also a regular contributor to:

… and have presented to the likes of:

  • Financial Ombudsman Service National Conference
  • International Association of Business Communicators (IABC)
  • Australian Financial Services National Conference, Bangkok
  • Public Relations Institute of Australia (PRIA)
  • CEO Institute (x5 presentations)
  • University of Melbourne Alumni Association
  • Institute of Company Directors
  • Leadership Australia

(Full list of speaking engagements plus presentation topics).

TYspeaksBLOGGER – The PR WARRIOR blog has been named by Smart Company as one of Australia’s top 25 business blogs and was a finalist in the ‘Best Australian Blogs 2011’ competition.

EDUCATOR – I am an experienced and passionate educator and have guest lectured at Monash University and RMIT in Melbourne as well as taught PR subjects at Box Hill Institute of TAFE and Swinburne TAFE.

COMMUNITY INVOLVEMENT – I was a founding committee member of Social Media Club Melbourne; I sit on Swinburne’s PR industry advisory panel and in recent years have been part of the brand advisory group for Reach Foundation and a member of the sponsorship, media and marketing committee for Athletics Australia.

As a sideline I run Australian blog directory and news site BlogHUB.

Contact

Please feel free to contact me via email or phone.

I live and work in Melbourne, Australia.

Email: trevor.young {at} prwarrior.com
Phone: +61 412 368 683

For speaking enquiries and bookings: email trevor.young {at} prwarrior.com or call 0412 368 683; alternatively contact Jo Neville at ICMI Speakers’ Bureau 02 9713 7722 (Sydney) or Carson White at ICMI Melbourne (03 9529 3711).