About

Trevor Young is a PR Warrior on the frontline of the communications revolution.

TREVOR YOUNG IN THE NEWS!

 

 

 

ABOUT TREVOR

A former journalist turned marketing communications specialist and PR entrepreneur, Trevor has a strong track record working with some of the world’s biggest brands as well as countless start-ups, fast-growth companies, nonprofits and sports properties.

Today, he helps companies and organizations of all sizes make sense of the social web. Rather than get bogged down in technical jargon, Trevor strips away the hype surrounding social media and presents a realistic picture of the opportunities (and challenges) facing companies today.

But he takes things a step further.
 The world has changed, the playing field has leveled. Understanding the new media landscape is one thing, but how do you navigate it? How can you position your personal or corporate brand to take advantage of today’s hyper-connected ideas-based economy?

Trevor paints a vivid picture of the broader societal changes at play thanks to the emergence of the social web, including humanization of brands, the rise and rise of community and the participatory nature of today’s savvy consumer. Armed with ‘up-to-the-minute’ examples and case studies from Australia and overseas, Trevor can demonstrate how you too can deepen the intensity of connection with the people who matter most to your business, cause or issue.

Public Relations & Marketing Communications Specialist

Trevor has worked in PR and communications for over 20 years. Joining the industry after five years as a journalist, he worked with some of Australia’s biggest consulting firms including Professional Public Relations, The Rowland Company and Holt Porter Novelli.

In 1998 Trevor co-founded Spark Communications Group with a former colleague. With its focus on strategic marketing communications, Spark quickly developed a reputation as a creative PR hotshop, working for major brands such as Cadbury Schweppes, Evian, Ford, Foster’s, Coles, NAB, FlyBuys, ANZ Bank and the Australian Made Campaign.

Within a couple of years Spark had launched a brand experience marketing company (Ignition Marketing) and established an office in Sydney. At its peak, the Spark Group employed some 25 people full-time and up to 50 casual staff in Ignition’s Street Team promotional division. Spark was sold to Australia’s biggest media buying firm, Mitchell & Partners, in 2006.

In 2009, Trevor co-founded a boutique communications advisory firm called parkyoung. Eighteen months later, parkyoung merged with the Melbourne office of Edelman Australia, part of the Edelman global public relations firm. Today, Trevor works in a strategic role with Edelman and works across a broad range of blue chip and challenger brands, start-ups and nonprofit organizations.

Blogger | Speaker | Media Commentator | Educator

Trevor is a sought-after speaker and commentator on the topic of social media and marketing communications. He has appeared in the Age and Australian newspapers, Smartcompany.com.au and Marketing Magazine, as well as presented to the likes of Leadership Victoria, CEO Institute, Australian Packaging Council, International Association of Business Communicators and the Institute of Company Directors.

His popular blog PR WARRIOR has been named by Smart Company as one of Australia’s top 25 business blogs and was a finalist in the ‘Best Australian Blogs 2011’ competition.

Trevor is an experienced and passionate educator and has guest lectured at Monash University and RMIT in Melbourne and taught PR subjects at Box Hill Institute of TAFE and Swinburne University.

Trevor was a founding committee member of Social Media Club Melbourne; he sits on Swinburne University’s PR industry advisory panel and previously was part of the brand advisory group for Reach Foundation and for many years a member of the sponsorship, media and marketing committee for Athletics Australia.

As a sideline he runs BlogHUB, a website that celebrates and promotes blogging in Australia.