Personal branding success
Over the past couple of years I’ve been approached by authors, bloggers, journalists and solo professionals seeking help with their thought leadership and personal branding efforts, especially around social media and content marketing strategy and execution.
My clients are professionally savvy and as a rule are pretty au fait with PR and social media; what they’re after is someone to be a sounding board, to provide feedback and ideas, and challenge them to think bigger in terms of growing their online profile and personal brand.
In recent times I’ve worked with a financial adviser, architect, kinesiologist, insurance specialist, corporate HR practitioner turned author, social media and communications expert, archeologist, PR agency owner, ‘marketing to women’ specialist, UK-based tech blogger/author, a customer relations guru, and a business journalist.
Scope of the sessions generally includes reviewing where my client stands currently and what they want to achieve; we look at their social media and content efforts to date, and together determine ways to make their personal brand more compelling, visible and authoritative online as well as off.
As a rule, we usually meet for two sessions at two hours each, for a total of four hours (although sometimes this might look like 2 hours -1 hour -1 hour if Skype is involved); sometimes the number of sessions is extended to five or six, it just depends on how where you are in terms of your online activity, and how ambitious your goals are.