Author and micro-publisher Joanna Penn on living a creative entrepreneurial life

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EPISODE 23 OF THE REPUTATION REVOLUTION PODCAST

Thanks to breakthroughs in technology, it’s never been easier to publish your own book and have it available for purchase anywhere in the world.

Joanna Penn is a London-based (but location-independent) New York Times best-selling author, speaker, blogger, podcaster and micro-publishing entrepreneur; she has written seven fiction and four non-fiction books that sell in 58 countries around the world providing her with a lot of micro income streams which, in her words, add up over time

Fiction writing aside, Joanna – who blogs and podcasts under the handle The Creative Penn – helps aspiring authors (including subject matter experts and people who are thought leaders in their field) to write, market and publish their own books.

But more than that, Joanna is carving out a reputation as a leading light in the area of creative entrepreneurship.

That she not only successfully produces creative work but is also her own publisher – and she teaches other people to do it as well – elevates her reputation and personal brand. She truly does epitomise what I like to call the digitally savvy ‘new’ thought leader.

In this episode of the Reputation Revolution podcast, Joanna touches on how she made the jump from her corporate gig to today, where she very much lives a “creative life” enabling her to take advantage of the opportunities that come her way as a result not only publishing her own books, but also relentless blogging, podcasting and participation on social networks.

Joanna’e Creative Penn website alone has over 700+ text articles and over 75 hours of audio information, as well as extra downloads and bonus material! Throw in Joanna’s books, speaking and consulting and you can see she’s one very busy, productive (but happy and motivated) woman!

Here are just some of the tips and quotes Joanna (pictured below) provides in this interview:

  • Joanna Penn“I don’t wait for permission to do anything…mainly I just get out there and do my own thing…and pivot along the way.”
  • “I really don’t like the term self-publishing because you don’t do this by yourself if you’re going to do it as a business” (Joanna has 11 contractors she works with, including an editor, cover designer, proofreader, graphic designer, transcriptionist etc).
  •  ”Every single piece of content is a bread crumb that potentially leads people to you and what you are selling.”
  • “If you don’t blog or podcast about what you love, it won’t last very long.”
  • If you’re going to become a speaker – and being a speaker really helps being known as a thought leader – having a book will help make you an authority. If you’re going to self-publish, do an e-book but also produce a hard-copy version through a service such as Amazon’s CreateSpace so you can do sales at the back of the room after your speaking gig.
  • “You just never know what is going to happen … I’ve spoken in Bali … New York and all over the place based on stuff that has happened on Twitter”.
  • “Blogging changed my life, it really did.”
  • “Once you find the thing you never run out of ideas for, you know you’ve found your thing.”
  • If you want to write a big opus (to help position yourself as a thought leader in a particular field), then between 50 -70,000 words is “decent”, but if the aim of your book is to generate income, it’s probably better to write four shorter books coming in at 20,000 words each because you get “more digital shelf space” (example: Steve Scott).
  • Writing a book is hard work; read the book The War of Art and Turning Pro by Steve Pressfield.
  • Do not print thousands of books unless you’re a speaker with an existing platform from which to sell it from (i.e. the stage).
  • If you want to self-publish as a business, you need to write regularly, “as a job”.

An interesting sidebar is a discussion how Joanna manages two public personas (aside from the entrepreneur Joanna ‘The Creative Penn’ Penn, Joanna writes fiction under her, errr pen name, JF Penn).

And lastly, if you’re interested in going down the self-publishing route, Joanna recommends Choosing A Self Publishing Service 2014 by The Alliance of Independent Authors – to help you avoid the scams!

Joanna’s terrific, she’s very generous with her stories and advice. If you’re an inspiring thought leader, if you’ve been toying with the idea of writing a book, I think you’ll find this interview very useful.

CONNECT WITH JOANNA:

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Thought Leader Minute: SlideShare – YouTube for PowerPoint

TRANSCRIPTION:

As an aspiring thought leader, SlideShare really needs to be on your radar. Think of it as YouTube for PowerPoint presentations. Now you can upload PowerPoint, PDFs, Keynote. You can also publish documents and video.

Another reason to be on SlideShare is that it’s very popular with business people. Its audience is over 60 million unique visitors per month. For some people it’s their only social network, and you can also follow a lot of other thought leaders on the platform.

Importantly once you’ve published your SlideShare presentation, you can then embed it on your blog or website. And finally SlideShare is owned by LinkedIn, and you can also embed your SlideShare presentations on your LinkedIn profile.

CLICK HERE FOR MORE IN TREVOR YOUNG’S THOUGHT LEADER MINUTE SERIES

Why aspiring thought leaders should consider writing and publishing their own book

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EPISODE 22 OF THE REPUTATION REVOLUTION PODCAST

For the aspiring thought leader, publishing a book is not only a professional milestone, it can also serve as a foundational element of their positioning in the marketplace.

In this special ‘PR Warrior Unplugged’ episode of Reputation Revolution, I riff on the concept of self-publishing versus going through a traditional publishing house.

Essentially this episode is a prelude to the next one – number #23 – in which I interview the inspirational Joanna Penn, a prolific blogger, podcaster, professional speaker, micro-publisher and New York Times best-selling author.

The bottom line is, if you want to build visibility, influence and trust, publishing a book can be an important ‘plank’ in your strategy. The good news, however, is you don’t need to beg or cajole an established publishing house to release your book.

Sure – a traditional publisher brings with it numerous advantages (I’m speaking from experience here) – but the road to self-publishing (or micro-publishing, as Joanna Penn likes to call it) has never been easier, or more ‘do-able’.

Remember to subscribe to REPUTATION REVOLUTION on iTunes and not miss an episode! And if you enjoy what you hear, I’d really love it if you could leave a review on iTunes. Thanking you! 

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Overcoming the roadblock of ‘putting yourself out there’ in the public arena

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EPISODE 21 OF THE REPUTATION REVOLUTION PODCAST

To become an effective and visible thought leader, you must put yourself and your thoughts and ideas out into the public arena.

This may be via a combination of forums, including public speaking, blogging or podcasting, writing articles for the media or being interviewed by bloggers, podcasters or journalists, as well as having an active personal (but professional) presence on social networks such as Twitter.

But any (or all) of these public-facing activities can also be a huge challenge or roadblock for many people; the knock-on effect of this, of course, is we don’t reach our full potential because we’re holding ourselves back.

So how best can we deal with putting ourselves in the glare of the public spotlight? In this episode of REPUTATION REVOLUTION I riff on this very topic.

Public speaking

For public speaking, preparation is critical as it builds confidence; engaging a speaking coach is also a wise idea as they will help prepare you for your moment in the spotlight.

In my case, I started on panels and worked up from there. I used to seriously dislike public speaking, but not any more – I love it, and now I deliver keynote addresses to audiences numbering in their hundreds at major industry conferences. I found that accepting (and then tackling head-on) every public speaking opportunity that came my way helped me overcome my reticence in taking to the stage.

Say “yes”, and just get up and speak. It does get easier over time :)

Creating content

For some people, creating content and publishing via a blog or podcast or YouTube can be very daunting.

Not so much the process per se but because you’re putting your thoughts, ideas and opinions out in a very public arena where people can hold you up to scrutiny. I often say there’s nothing more sobering than hitting the ‘publish’ button on a blog post; it forces you to think clearly and objectively about your ideas and the train of thought you have got going in that head of yours!

My advice is to write a series of articles directly into your content management system (blog) and then check them out in ‘preview’ mode – this will give you a feel for what your articles will look like once they’re published. Once you’re comfortable, hit the publish button!

If you’re producing ‘to-camera’ videos, you can upload and publish them to YouTube; just make sure they’re published to ‘private’ – this way you can look over the ‘finished product’ and get comfortable with seeing how you come across on YouTube. Again, when you’re ready, make the videos public!

Social networking

Some business types can’t get their heads around the whole notion of networking publicly on social channels, on Twitter in particular. The thought of conversing with people and sharing information feels weird to them, so they simply don’t do it.

If this is you (and you’re keen to become a thought leader in your space), then you’re going to have to overcome this particular attitude, and the best way to do that is (a) sign up to the platform, lurk, listen and try and get a feel for the particular nuances of the site, and (b) get in there and focus on adding value to the online community. Giving, giving, giving (sharing information, links, ideas and generally helping people who are asking questions) is the best way to become part of the fabric of the particular platform you’re on.

Yes, it feels a little weird at time to be having ‘public’ conversations with people but like most of what we talk about on this podcast episode, the more you do it, the easier it becomes.

Editorial exposure and media interviews

Photojournalist verticalAnd finally we have the stumbling block that is the media, or for the purposes of this post, let’s include bloggers, podcasters and vodcasters (video) along with journalists, producers and on-air presenters.

The bottom line is, if members of the media start calling, you’re obviously doing something right in terms of your online content, your social media participation and potentially your public speaking.

Journalists only want to speak with experts. To find those experts, they will ask around, or maybe find you via search engines (or you may already be on their radar if you’re known around the ‘beat’ they follow). Thus, in all probability, you’re already making a name for yourself, in other words, you’re already ‘out there’.

As with all aspects of these potential ‘roadblocks’, being prepared is half the battle. You know your stuff, now the time time has come to answer a journalist or blogger’s questions with as much purpose, passion and clarity as you can!

What are your thoughts on the aforementioned roadblocks? Are they roadblocks for you, or were they and how did you overcome them?

Remember to subscribe to REPUTATION REVOLUTION on iTunes and not miss an episode! And if you enjoy what you hear, I’d really love it if you could leave a review on iTunes. Thanking you! 

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Champers and breakdancing: The tale of two book launches

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Steve Sammartino holds court at his book launch. PIC: Josh Rowe

I’ve been blessed and humbled to attend not one but two book launch events this past week (and no, I don’t work for a publisher – this is not a weekly occurrence for me!).

Why “blessed and humbled”?

Because both books have been written by good friends of mine; I’ve had the privilege over the journey of discussing and debating the various concepts and broad themes contained in their books so it’s terrific to finally see their hard-earned efforts come to fruition in hard copy and digital form, available for purchase from anywhere in the world!

As a published author, I know only too well the incredible time and effort (not to mention the emotional investment) required in writing a book. Launching a book is a particularly proud moment for any writer, especially if you’re a professional with ideas you’ve distilled and put out there for the world to digest and pick over.

As they say, it takes 20 years to write a book. In other words, you need to earn the right to tell your story.

That out of the way, here are the two books by Melbourne-based authors that were launched in recent days. 

THE GREAT FRAGMENTATION – Steve Sammartino

First stop was the launch of Steve Sammartino’s  The Great Fragmentation: And why the future of business is small.

Cold beer, warm pizzas and a spot of breakdancing from the man himself, Mr Steve Sammartino, plus great conversations with savvy, entrepreneur types were the order of the evening. And it was held in a very cool New York-style loft apartment that rumour has it recently served as the backdrop for an Ethan Hawke film.

I haven’t read The Great Fragmentation yet but I’m aware of its contents and am very much looking forward to chewing over the big picture themes ‘Samma’ outlines in the book.  Here’s the blurb:

Bt6uv_NCYAE5A_EThe Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.

Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today’s digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.

  • Examine how the digital era has altered where we work, how we work, where we live and what we do
  • Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy
  • Understand that the social media and collecting ‘friends’ is just the tip of the iceberg in a digital business environment

Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

 

THE SOCIAL EXECUTIVE – Dionne Kasian-Lew

Several days later Dionne Kasian-Lew launched her new book The Social Executive: How to Master Social Media and Why its Good for Business to the clink of champagne glasses. 

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        The crowd mingles at Dionne's intimate book launch event

Here’s the book blurb: 

Social media is not about social media. It’s about leadership and connections.

Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book’s easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies.

social executive bookThe Social Executive is for analogue people who know they need to be digital but need a guiding hand – the book is a safety net – it’s saying – we will guide you there – we will tell you why – we will tell you how – let us help you to remain relevant and become more influential – it’s about human communication.

It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships.

Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals.

  • Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out
  • Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube
  • Presents hard evidence that shows the positive results of investing time and energy in social networks
  • Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals

Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

MY TAKE? There are a lot of social media books out there; I’ve read a good number of them – some are excellent and very informative, but too many just regurgitate much of the same old stuff that you see everywhere. I’ve read The Social Executive and I put it in the ‘excellent and very informative’ pile: It combines intellectual depth with practical examples and case studies. Importantly, it manages to paint a broad picture of the ramifications for doing business in today’s ‘connected economy’ without losing sight of the need to provide ‘in-the-trenches’ how-to tips and advice. It’s this combination – setting the scene and then providing the know-how – that makes this book a must-read for senior executives everywhere.

HERE IS AN INTERVIEW ABOUT THE BOOK I RECORDED WITH DIONNE RECENTLY.

Both books are published by Wiley and are available in all good book stores as well as online via Amazon etc.

From unknown to expert with Catriona Pollard, founder of CP Communications

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EPISODE 20 OF THE REPUTATION REVOLUTION PODCAST

If you’re a business professional, change agent, coach, consultant or author – raising your profile and establishing your bona fides is all part of doing business today.

But with so many options to promote your personal brand and reinforce your credentials, it’s so easy to become bamboozled to the point where you end up doing nothing, only to remain in the metaphorical shadows, never to reach your full potential as a publicly-recognised thought leader.

Catriona Pollard is the founder of Sydney PR and social media agency CP Communications. Her new book – From Unknown to Expert – guides aspiring thought leaders along the journey of becoming known and recognised for their expertise.

In this episode of the REPUTATION REVOLUTION podcast, we chat about the core themes of From Unknown to Expert, and dissect the ’5 Star System’ that’s detailed in the book. The five ‘stars’ are:

  1. Figuring out your why
  2. Setting the stage
  3. Turning on the spotlight
  4. Using the media to shine the light
  5. Owning the light

3DBook1Catriona tells her own story of how as a “natural introvert” she was initially reluctant to step into the spotlight herself (and the day she decided to stop saying “no” to profile-raising opportunities and embraced public speaking)

Catriona loves Twitter and LinkedIn, and is a massive fan of blogging.

“I think blogging is absolutely essential (for the aspiring thought leader)”.

She says her (Public Relations Sydney) blog has been instrumental in building her profile as an expert and thought leader, as well as helping land global clients for her PR firm.

But you don’t necessarily have to write a blog. “If you love video, start a YouTube channel,” she says.

Catriona also chats about how she went about writing and publishing her new book, and how it is essentially the catalyst for launching an online business.

CONNECT WITH CATRIONA

Remember to subscribe to REPUTATION REVOLUTION on iTunes and not miss an episode! And if you enjoy what you hear, I’d really love it if you could leave a review on iTunes. Thanking you! 

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Building a ‘sideline’ thought leadership positioning with The Physio Co’s Tristan White

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EPISODE 19 OF THE REPUTATION REVOLUTION PODCAST

Tristan White is well known in physiotherapy circles as an entrepreneur who has cornered a growing niche. His business – The Physio Co. – specialises in working with the elderly in aged care facilities. Or in the company’s own words: “The Physio Co helps oldies stay mobile, safe and happy”.

However, Tristan has a growing sideline business as a result of a thought leadership positioning he’s built over recent years: Workplace culture.

Flow-on effect

For the past five years The Physio Co has been listed by Business Review Weekly as being one of Australia’s “Best Places to Work”. The flow-on effect of this exposure – plus Tristan’s relentless blogging habit – particularly in the early years – has led to him building a reputation as an expert in workplace culture.

Tristan finds that the more personal he gets on his blog in terms of documenting his journey, the more popular the posts are.

He is also active on social media and tells the story about how he landed a major physiotherapy contract as a result of the client seeing his posts on LinkedIn (plus they checked out his corporate and personal websites and blog); they said “we know who you’re about and what you do … we’re ready to start working with you”. Not bad ROI right there!

“I can’t emphasise enough the authenticity part of what I do which has had the best results for me”, he says.

hwlj8r2yje5zzrt9iemlToday, in addition to running The Physio Co, Tristan is a speaker, mentor and coach specialising in staff motivation and building a positive workplace culture.

Apart from writing his blog, Tristan’s posts are syndicated to Smart Company, plus he gets inquiries every week or two to comment in the media or provide a guest post.

The Physio Co is growing some 40 per cent a year and in 2014 will deliver about 200,000 consultations to elderly folk in aged care facilities.

Meanwhile, Tristan continues his education  - for the past three years he’s spent a week in Boston attending MIT’s Entrepreneurial Masters Program.

LINKS:

FURTHER READING:  How Tristan White built a healthcare success story – and lost customers by growing too fast

Three things thought leaders and business professionals can learn from successful bloggers

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The emergence of new media technologies that allow anyone with passion and purpose (and a functioning internet connection) to become their own media channel has seen a changing of the guard in many industries, with individuals seemingly coming out of nowhere to stamp their authority and knowledge leadership.

For years, leaders within particular industries – the highly visible experts – boosted their reputation largely as a result of editorial coverage received via traditional media outlets.

Whether they were quoted in newspapers or contributed articles to trade journals, whether they scored interviews on radio or in some instances, television, regular coverage in such outlets contributed significantly to professional people growing their reputations as authorities in their field.

Today, while those tactics and outlets continue to be useful, if not still highly effective, they’re not necessarily the be-all-or-end-all.

To have an article published in a magazine – to score an interview or profile piece in a newspaper – means you have managed to get past the outlet’s editorial ‘gatekeeper’.

That was the case 20 years ago and 10 years ago and is still the case today. As a rule, it’s pretty damned hard, particularly in the early days when you’re trying to build your profile. Just ask any PR practitioner who has needed to plan and execute ongoing media coverage for their employer (company) or client/s.

However, the pervasiveness of – and easy access to – real-time global personal publishing platforms such as WordPress (blogging), YouTube (video),SoundCloud, and iTunes (audio) means that any individual can now develop their own media channel through which to build not only their audience, but also their profile and reputation.

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High profile experts

Late last year some 400 bloggers from around the country descended on the Gold Coast to attend Darren Rowse’s annual Problogger Training Event 2013.

Rowse – via his two blogs Problogger and Digital Photography School – attracts a global monthly audience of around five million people. As a result of his efforts, he has built a reputation as one of the world’s leading bloggers and an authority on how to turn a blog into a six-figure-plus business.

But Rowse was not the only blogger at the Gold Coast event who has successfully leveraged the power of blogging to build their brand into one of industry or category leadership. The event featured numerous speakers and participants, many of whom have managed to rise from relative obscurity to become notable high profile experts in their field, thanks in the main to their blogging efforts.

This increased visibility, along with the growing personal and professional cache that goes along with it, has in many instances led to business and career opportunities plus the chance to score public speaking gigs and, perhaps ironically, traditional media exposure.

So what do the top bloggers do that passionate professionals, entrepreneurs and aspiring thought leaders can learn from?

1. They blog… often!

Duh, this is obvious, but focus on the last word: often. Successful bloggers bring their ‘A’ game day in, day out; even if they’ve got a day gig or are running a business, the best bloggers write. And write. And write. Please note, some choose to podcast and/or produce video but for the purposes of this article, I’m putting bloggers, vloggers (video bloggers) and podcasters in the same category.

This giving of themselves – the creation and free distribution of content that’s helpful, useful, interesting, perhaps even thought-provoking… without the expectation of anything in return – is what sets the successful blogger-turned-industry authority apart from the wannabe leaders.

Best-selling author Brian Solis calls it “relentless giving”. It’s about showing up and delivering value day after day after day after day, even if that means sitting up until 1 or 2 am writing a blog post or editing a video so it can be published the next day. This takes effort… a lot of effort.

2. They connect.

The best bloggers I’m aware of don’t just create content, but they’re passionate about getting out on the social web (and in person at physical events) and meeting and connecting with people.

It’s this building and deepening of relationships that ensures the blogger’s network is far more rounded and multi-dimensional than your average person’s can ever hope to be.

Sure, the common factor might be the blogger’s website and body of work they produce over time, but ultimately it’s the fact they’ve attracted and galvanised a following – and wherever possible increased the intensity of connection they have with those people. Don’t forget, if people have a connection with you, they’re more likely to share your content and give you props online to their friends and followers.

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3. They build a sense of community.

It’s one thing to create content and converse with people via online channels – it’s another thing to develop and build a community of genuine fans, followers, supporters and advocates of you and your brand, your purpose and what you stand for.

The first thing the smart blogger comes to grips with is that it’s not about them – it’s about their audience. In this way, they’re more like theatre producers than writers.

They’re always looking at ways of involving their audience somehow – giving them an experience, helping them to become smarter and more knowledgeable, shining the spotlight on individuals other than themselves, and encouraging others to participate in discussion around interesting topics.

Swapping stories

Every day we are seeing smart and passionate individuals move towards the front of the industry ‘herd’; this doesn’t just happen – they’re out there on the social web creating content, swapping stories and sharing tips, advice and information; they are using the likes of Twitter to connect with people whom in all likelihood they would never get to meet in real life; they are building their networks on Facebook and LinkedIn, and distributing content via alternative online channels such as SlideShare.

But at the heart of everything they do is a blog. It forms the basis of their communications platform – it’s the thing that launches their ideas and opinions into the world, and creates the foundation of a brand that people over time will get to know, like and trust.

THIS ARTICLE WAS ORIGINALLY PUBLISHED ON THE FIREBRAND TALENT ‘IDEAS IGNITION’ BLOG

 

Building million dollar relationships with mentor and speaker, Danielle Storey

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EPISODE 18 OF THE REPUTATION REVOLUTION PODCAST

Danielle Storey is communications director of the wonderfully-named The Cartridge Family, which supplies printers, toners and inks for the small business and corporate markets. She’s a professional speaker and mentor, a member of the Expert Panel for Business Victoria and former president of National Speakers Association Australia (Victoria).

Danielle’s passion is to encourage Australia to become the world leader in customer delight, customer service and engagement. She believes that the key to world class delight, service and engagement is the development of leaders who can create and implement consistent systems of effortless communication and quality, ongoing transactions.

In this episode of the Reputation Revolution podcast, Danielle discusses what’s required in taking steps to create that million dollar feeling in business relationships.

She says having a million dollar relationship with customers begins with being able to work and play every day feeling like a million dollars.

In this wide-reaching interview, Danielle covers:

  • the importance of finding your ‘why’
  • establishing a mastermind group
  • working with a business coach
  • building a positive relationship with yourself
  • the power of having an offline strategy for your brand
  • systemising your relationship building for better results

 Connect with Danielle:

Check out Danielle’s free resources here, which include  videos, audio, and ebooks, or download her ebook ‘Get Coached – 20 Questions to Ask A Coach’.

Remember to subscribe to REPUTATION REVOLUTION on iTunes and not miss an episode! And if you enjoy what you hear, I’d really love it if you could leave a review on iTunes. Thanking you! 

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Introducing Sydney Content Marketing Masterclass with Valerie Khoo & Adam Franklin

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I’m rapt to be joining forces with two of my favourite people (and fellow Wiley authors) – the super smart and savvy Valerie Khoo and Adam Franklin – for a Content Marketing Masterclass in Sydney on THURSDAY, AUGUST 7.

This will be an intensive one-day workshop for businesses wanting to gain a practical understanding of content marketing as well as insider tips to more effectively become create your own media channel as a means of attracting prospective buyers and influencers to your brand.

BOOK HERE: Use the promo code TREVOR to receive a $200 discount

Each of us will be presenting on a key content marketing topic and then leading a hands-on workshop immediately afterwards, making the day a very intensive one!

trevstareSESSION 1.  Making Sense of Content Marketing (Trevor Young)

In the opening session, I will be demystifying content marketing and setting the scene for the day, outlining my theory of what it takes to be a trusted ‘Connected Brand’ in today’s noisy, social world, including best practice case studies and examples. You’ll discover:

  • Why content marketing has all of a sudden gone from being something many companies did poorly and randomly to an all-out smart and strategic marketing discipline.
  • The different kinds of content: Utility – thought leadership – ‘human’ -promotional content, plus the broader scope of channels available (and how they work with one another)
  • What role social media plays in the content marketing equation
  • Includes practical case studies of businesses (large and small) that are using content marketing with passion and purpose to build reputation and revenues

cf045c30ddd9e32a144f0bb950dedfbcSESSION 2.  Power Stories: The 8 Stories You MUST Tell to Build an Epic Business (Valerie Khoo)

The foundation of your content marketing is … the content! And if you want a robust content marketing strategy, you need to be clear on the core stories that are going to:

  • promote your business
  • build your brand
  • resonate with your customers
  • inspire your community

In Valerie’s presentation, you’ll discover the eight ‘Power Stories’ you need to nail before you even think about implementing an effective content marketing strategy.

XhijUC_ESESSION 3.  Web Marketing That Works incl. The Truth About Social Media for Business (Adam Franklin)

In this powerful session with Adam, you’ll discover:

  • What subject lines (really) get opened
  • How to uncover your flagship content
  • What content is (really) most popular
  • How to use landing pages to drive conversions
  • The honest truth about what does and doesn’t work
  • How to distill you web marketing strategy to a single page
  • Why email punches 100x above social media

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If you’re in Sydney and interested in better understanding how to use content marketing more strategically for your business, we’d love to see you at our Content Marketing Masterclass.