This episode of Reputation Revolution focuses on podcasting, and features a discussion on THE STATE OF PODCAST INTERVIEWS 2020 research report that was presented at the recent Podfest Global …
The battle for brand visibility: why exposure = leverage
All too often, in a short-term bid to grow sales, we neglect the very things that underpin the achievement of the commercial goals we so desperately seek. For example: Increased brand recognition …
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163: Commercialising your personal brand: sideline businesses, sub-branded ventures and product ecosystems with Dr Jen Frahm & Kate Ware
A week before we recorded this episode of Reputation Revolution, Dr Jen Frahm, a Melbourne-based global expert in change and organisational transformation, posted the following tweet: @jenfrahm - …
The ticking time bomb that sits at the heart of today’s ‘disconnected’ companies
Companies that continue to hide their staff from the outside world – that spin the message and blur the lines of engagement with the public – face a far greater risk than simply being left behind in …
162: From cop on the beat to recognised global thought leader with cyber safety expert, Susan McLean
This week's episode focuses on the story of 'cyber cop', Susan McLean. Susan is a world-recognised leader in the area of cyber safety and young people, and was the first Victoria Police Officer …
Reframing your content: It’s not a blog post, it’s a digital asset!
One of the greatest opportunities ever served up on a plate to business owners and managers is the ability for them to become their own media channel and communicate directly with their …
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161: LinkedIn marketing in 20 minutes a day with expert guest Adam Franklin, Bluewire Media
This episode of Reputation Revolution takes a deep dive into LinkedIn and how thought leaders and professional experts can leverage the platform to build their profile and generate more leads for …
Filling the white space
At one point, our professional personal brands are surrounded by a lot of ‘white space’. As the saying goes, your personal brand is “what people say about you when you’re not in the room” – …
160: Unleash your rockstar personal brand | Expert guest Jonathan George, the Human Hitmaker
My guest on this episode of the podcast is CEO of JG Entertainment Jonathan George, also known as 'The Human Hitmaker'. Jonathan has spent the past 20 years creating rockstar brands for celebrities, …