Many in the content marketing fraternity are intently focused on creating content that gets found in search engines and leads prospective buyers down a constructed 'marketing funnel'. This is …
168: Sharpening your message with ‘Velvet Machete’ Amber Hurdle
This week's guest on the podcast is AMBER HURDLE - marketing speaker and author of the book The Bombshell Business Woman. Amber sharpens personal brands using her ‘velvet machete’ strategy - cutting …
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What is your enemy?
I've enjoyed digging into David Hieatt's book Do Purpose: Why brands with a purpose do better and matter more. Hieatt built Howies into one of the most influential active sports brands in recent …
Brand Vs Demand: Paving the way to a sale
There are so many things that marketers and business owners can do today to generate interest in the products and services they offer. But therein lies the problem - there's a lot of confusion, …
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167: Building a personal brand within a corporate environment with Yishan Chan
In this episode of Reputation Revolution, I talk to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment. Yishan currently works in …
166: Don’t just stand out. STOMP out! Developing a ‘statement piece’ personal brand with Hillary Weiss
Hillary Weiss is a New York-based creative director & messaging strategist who helps her clients develop big ideas that stomp off the screen. In this high-energy chat, Hillary introduces …
A look under the hood of CSIRO’s content program
Content marketing strategist Andrés López-Varela recently wrote an article entitled 'Content Crush: CSIRO uses storytelling to make the pandemic personal' for the Storyation blog. Andrés wrote that …
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What does the media look for in an expert commentator?
Having expertise around a particular subject or topic is one thing, but being able drive intelligent conversation around your knowledge is what the media is looking for in an expert …
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165: How to bring your best ideas into the world by writing a book | Expert Guest – Kelly Irving
For this episode of REPUTATION REVOLUTION, I spoke with book coach and editor, Kelly Irving, who helps business experts and thought leaders write and publish books. Kelly has a very pragmatic view …
Keep it simple, keep it real
Today's marketing landscape is littered with overly-polished copy that comes from a place other than the heart. I'm not against sharp copywriting (on the contrary, I'm a huge advocate for …