We live in a world where virtually anybody can create content, become their own media channel, get attention, build an audience, and profit from the personal brand they build.
There is an abundance of easy-to-use technology (tools, apps and platforms) to help us on our content journey. Plus, we have at our fingertips, myriad social networks and other digital channels to help us reach and connect with our desired target audience.
This scenario provides leaders, entrepreneurs and professional experts with some amazing opportunities to build their personal brand as well as their business (or the cause or issue they champion).
But it also throws up its own set of challenges!
As the barriers to entry fall, the flood of ‘wannabe’ thought leaders pours in.
Let’s face it, there’s no shortage of people passing themselves off as ‘experts’, ‘gurus’ and ‘thought leaders’ when they’re anything but. They might package themselves well, but scratch beneath the surface and you probably won’t find much substance. Welcome to your competition!
Another key challenge centres on the tech: with so many apps, tools and channels, so many opportunities to get our story and our message out there … WHERE THE HECK DO WE START?
Things can get really confusing, really quickly!
What often happens is that we can invest a lot of time or money for little result; we become overwhelmed, frustration sets in, and we end up walking away from the huge opportunities in front of us. Or worse, inertia rears its head and we don’t even get off the starting blocks!
Meanwhile, some people burst forth with great enthusiasm, only to end up sending out mixed messages that confuse the marketplace and muddy their brand.
PR Warrior’s School of Influence has been established to tackle these challenges head on, to help credible leaders and experts like you ‘plant a flag in the ground’ – to rise above the pack of ‘wannabes’. NEXT INTAKE KICKS OFF W/C MONDAY, AUGUST 30
Does this sound like you?
- You’re a passionate and credible professional with vision, heart and stories to tell. You know opportunities come with profile and recognition, but are unsure as to the best way to go about it.
- You have a solid track record, borne from years in trenches honing your craft, your skills and expertise: but not enough people are aware of the value you bring, and it’s affecting your business.
- You’re on social media, but not as active as you perhaps should be; you are left perennially wondering: Is this all there is? Where to from here?
- You create content, but not with any purpose or strategic intent: you’re constantly questioning yourself: What should I be creating content about? What channels should I be using?
- You find yourself going around in circles when it comes to building a purposeful thought leader brand, but you want to do it right, and in a respectful way. But where to start?
Bottom line …
You understand the benefits that come with being a seen as a genuine leader and expert in your field, but for whatever reason you’re struggling to articulate and communicate that fact effectively, and it’s affecting the potential of your business (or career).
CAN I SAY, YOU ARE DEFINITELY NOT ALONE ON THIS FRONT!
I’ve worked with literally hundreds of entrepreneurs, leaders and experts over the journey, across many different industries, and a common factor I see time and time again – particularly in today’s social media age – is people’s confusion and frustration around how, and where, to start building their thought leader brand. This is, for many people, the biggest stumbling block to progress, momentum and ultimately, success.
THERE ARE SO MANY ELEMENTS INVOLVED
Whether it’s media relations and publicity, or earned media as it’s known (“who do I approach with my story – what is my story?”) – social media (“which channels should I be on, and how can I use social media more effectively?”) – or content creation and distribution via one’s owned media channels (“what do I create content about? How can I create content without it taking up too much time? Should I blog? Make videos? Do a podcast? What about email marketing?”) … there is so much to take in!
THESE ARE ALL VALID QUESTIONS AND CONCERNS
No doubt you’ve been confronted by slick online marketing ’gurus’ flogging quick-hit blueprints and formulas which, they claim, will earn you 6-7 figures in no time. Ugh! These so-called gurus will tell you there’s one pathway to success, just hand over your cash and they’ll tell you what it is.
YOU ARE UNIQUE, WITH YOUR OWN GOALS, SKILLS & CHALLENGES
Well, I’m here to tell you there’s not one cookie-cutter approach that’s going to work for everyone: building your profile and earning personal brand influence in a genuine way is not a black-and-white situation. People have different skills, strengths, goals and personality traits. Their purpose and mission in life is going to be different to the next person. Elements of the planning process may be similar, but the reality is, the way we get to a tailored program we can execute with passion and authority is going to be different for everyone.
That’s why I’ve set up PR Warrior’s School of Influence: to guide like-minded business owners and leaders who are keen to elevate their personal brand in a strategic, professional and respectful way, as well as build public recognition for their thoughts and ideas, their insights and expertise.
About School of Influence
PR Warrior’s School of Influence, a 10-week hybrid (live + DIY) group coaching program in which I work hand-in-glove with leaders, entrepreneurs and professional experts to help them become credible, thought-leading voices in their industry.
This will be a cohort-based learning experience: we will come together on a weekly basis, but there will also be exercises for participants to complete in between. THINK: Learning, guidance, support and accountability, all rolled into the one program.
Sooo … if you’re keen to build your professional personal brand in a way that’s strategic, sustainable and respectful, but are a bit unsure as to the best way to go about it, then School of Influence might well be just the right thing for you! 👍