Trevor Young | PR Warrior | Content & digital communications strategist and coach
Trevor Young helps entrepreneurs and leaders build recognition and reputation in the marketplace
Do you know who should be a company’s biggest champions? Employees, I hear you say. And you’re probably right, but that’s only going to happen if a company has a super-engaged workforce and its …
Continue Reading about Why leaders need to be actively engaged on social channels →
We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different …
Continue Reading about How to tap into the power of social reporting for your business →
The content you publish, distribute and amplify can have a huge impact on the degree of visibility your brand has in the marketplace or community in which you operate. But you need to be strategic …
The ability today for companies and organisations of any size to publish their own content, in effect becoming their own media channels, is such a powerful proposition, it never ceases to blow me …
Continue Reading about Taking a multidimensional approach to content marketing for PR →
At the heart of a robust public relations program beats five foundational elements that, when combined strategically, are critical to the ongoing reputational health (and success) of any business, …
Continue Reading about How VITAL is the reputational health of your business or organisation? →
Australians' trust in business, media, government and NGOs is down across the board. This is the first time all four institutions have declined in trust in the one year, and the shocks don't stop …
