Subscribe to Influence &IMPACT, a fortnightly email letter full of useful tips, interesting stories, thought-provoking ideas and links to cool stuff, all related to building a visible and trusted personal brand in a way that’s respectful and sustainable.
- Influence &IMPACT #1 – Building a personal brand that people recognise, respect and trust … in a thoughtful way 👏
- Influence &IMPACT #2 – Zigging when others zag … authenticity on Instagram … and The Passion Economy 😎
- Influence &IMPACT #3 – Portrait of a thought leader | Awards, Hypocrisy & Unicorn Crap | Portfolio careers 🙏
- Influence &IMPACT #4 – Come for the fashion, stay for the science | What’s your truth? | AppSumo & Amanda Palmer 👊
- Influence &IMPACT #5 – Personal Branding Universe | 14,000 marketing emails | ‘Virtual Gary’, the Yoga instructor 😝
- Influence &IMPACT #6 – Personal branding DOES work (here’s proof) | Flipping the switch | Getting scrappy 💪
- Influence &IMPACT #7 – Different is better than better | Best practice LinkedIn | Audacious and bodacious 💥
- Influence &IMPACT #8 – Hearts, not eyeballs | Humanising your professional brand | “Do you want to be famous?” ✊
- Influence &IMPACT #9 – Don’t just stand out, STOMP out | Filling the white space | Achieve exceptional results | Nick Cave & more 🙌
- Influence &IMPACT #10 – Define your enemy | the power of parasocial relationships | you have the power | plus … this app blew me away 👍
- Influence &IMPACT #11 – Creating an impact with your own live streamed multicast | Thought leaders: born or made? | Matching interview guests with podcasts 👐
- Influence &IMPACT #12 – Harnessing the power of serendipity | How to sell ideas | Building a ‘corporate’ personal brand | Pooh’s Little Instruction Book 👌
- Influence &IMPACT #13 – How to create thought leadership content | Want to write articles but don’t want to start a blog? | Putting the social back into social media 😍
- Influence &IMPACT #14 – The value of social media lurkers | Thought leadership needs a rethink | The audience is the new algorithm ✌
SOME RECENT READER FEEDBACK:
*** “Great stuff as usual. Everything here is interesting, and relatable to biz and life. Fantastic. Thank you.”
*** “This was one of the best reads/views I’ve had in a while, so wanted to say thanks.”
*** “I just wanted to let you know how much I’m enjoying these newsletters. There’s such a lot of useful and surprising content in them — I’m learning a lot.”
*** “I really enjoyed your newsletter today Trevor! (I always do, but today was awesome)”
*** “Thanks Trevor – great eletter and love your work.”
*** “best one yet…”
*** “Just a quick note to say that I’m really enjoying (and appreciating) your email letters. This week’s edition particularly resonated with me because it’s so relevant to building an engaging and meaningful personal brand.”