Planning to build a business around your personal brand? Read this first!
I didn’t read this first (obviously!) – and it cost me heaps of time and headspace. Don’t be like me 🙂 One of the most powerful exercises you can do before committing to run a business off the back of…
Continue Reading Planning to build a business around your personal brand? Read this first!
The Reputation Revolution podcast is back!
My podcast REPUTATION REVOLUTION is back on the virtual airwaves! In this episode, the first for Season 3, I walk through my ‘Personal Branding Universe’, which outlines the elements that go into building and profiting from a professional personal brand…
Will this trend continue?
As we emerge from the fog of COVID-19, one theme continues to dominate my thoughts. It feels like more people than ever have been showing genuine empathy towards others. They’ve demonstrated a level of thoughtfulness and care we often have…
How to publish your own business book: a look under the hood
After a couple of years of researching and writing my new book Content Marketing for PR, it’s finally been published under my Digital Citizen imprint. So I thought that while it’s still fresh in my mind, I’d take you behind the…
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The importance of a ‘body of work’ in building your professional reputation
There’s a saying that your brand is not what you say it is, it’s what Google says it is. That being the case, if you Googled your name, what would you find? Two things to consider here: 1. Would your name…
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4 ways to boost your professional profile and reputation
There are myriad ways in which professional people can demonstrate thought leadership and in doing so, boost their profile and reputation within the industry or marketplace in which they operate. The emergence of the social web can help immeasurably, but…
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Welcome to the global microbrand revolution!
We live in an incredible age where anyone with expertise in a particular subject and a desire to share their knowledge freely with the world (on and offline) has the potential to build a sustainable mini-business empire, literally from the…
Continue Reading Welcome to the global microbrand revolution!
My journal: an introduction
G’day, and welcome to my Journal. This is my ‘personal’ professional blog. I’ve been blogging since 2007 over at PR WARRIOR, and will continue to do so. Content published on PR Warrior tends to be focused mainly on public relations, social media…