Trevor in the media
Over the past few years I have been sought out by journalists, producers, bloggers and podcasters to provide commentary around topics to do with PR, social media, content marketing and personal branding.
I have been interviewed on national television and radio, been quoted in major metropolitan newspapers and industry journals, as well as featured in numerous blogs and online magazines.
For interview requests, please email me – trevor {dot} young {at} prwarrior {dot} com
LINKS TO COVERAGE ACHIEVED:
- How LinkedIn engagement shifted & strengthened in 2020 (Smart Co.)
- How to build reputation with content marketing? (Suits&Sneakers TV)
- The Marketing Book Podcast with Douglas Burdett
- Why Community Matters (The Yellow Magic Hour)
- Ivanka Trump gets doughnuts in a series of serious PR missteps (New Daily)
- 20 Best New PR Books To Read In 2020
- PR Strategy That Takes Ownership of the Narrative (Reputation.com)
- Content Marketing for PR: exposure = leverage (Red Squared Blog)
- The eyes have it (Smart Company)
- CommsPros New Zealand – interview with Charlene White Pt 1
- CommsPros New Zealand – interview with Charlene White Pt 2
- How to find your career brand voice (Build Your Talent Stack Podcast)
- Breaking down myths about PR & content marketing (Let’s Talk Marketing/EY)
- Poll: Video not the golden preference on LinkedIn (Kochie’s Business Builders)
- How to Use Content Marketing to Get More PR (Marketing for Creatives)
- Our Next Guest Is … Podcast with Michael Pope & Carson White
- Busy week at Ahron Young’s Ticker with three new shows (MediaWeek)
- How to Use Content Marketing for PR (Digital Download Podcast)
- PR Strategy That Takes Ownership of the Narrative (Reputation.com)
- How to create content for PR (Real Marketing Real Fast Podcast)
- A Public Relations Podcast: Smoke Signal – Summer PR Reading List
- Do The Work To Be Found (You Are The Media Podcast)
- Making Your Creation And Learning Continuous (You Are The Media)
- Top Business Thinkers 2018 (Smart Company)
- An experiment that will help you embrace the chaos (Mark Schaefer’s Grow)
- Review: Content Marketing for PR (PR Academy)
- Balancing the Grind With Trevor Young | Conversations on Work & Life
- Make It Real Podcast (Trisha Lewis)
- The insider view of book marketing in a world where the customer is in control (Mark Schaefer’s Grow Blog)
- The Prophets of Profit (Virgin Australia Voyeur Magazine)
“Trevor Young has built PR Warrior into one of the world’s foremost showcases of what can be achieved at the intersection of public relations and social media.
SMART COMPANY
- How Scaled Intimacy Works To Make Your Life Easier (You Are The Media blog)
- Why virtual agencies can work better for staff and clients (The Drum)
- The Marketing Management Book of the Year is here – 2018 Edition
- Is PR true to label? (Smoke Signal Podcast)
- Top 20 Business Blogs Australia (MrPromocode.com.au Blog)
- Great Australia Pods
- Why company leaders need to be actively engaged on social channels
- 6 Time-Saving Apps and Tools Marketers Obsess Over (Content Marketing Institute blog)
- 12 Australian PR, marketing and journalism pros to follow on Twitter (Social Media Perth)
- How to Build Trust as a Competitive Advantage (IABC Communication World Magazine)
- The vital role PR plays in content marketing (Ideas Ignition blog)
- A word with … Trevor Young (interview in Brand Tales)
- Top 11 Australian Digital Marketing blogs to follow
- Use Livestreaming to Supercharge Your Content Marketing (Startup Nation)
- 15 Websites for Small Business Advice in Australia (ONQ Marketing Blog)
- Your personal brand: Why your online visibility matters (Ideas Ignition blog)
- Curiosity and Learning – Are THEY the Secret Weapons you need? (the bside)
- The role and value of content in the marketing mix (Sydney Morning Herald)
- Social media experts from NYC and Melbourne share tips at Bournemouth event
- 15 Experts Show You How to Master 2017 Now (Hyper-Connected Selling)
- How Do You Promote Your Personal Brand Without Being Perceived as Narcissistic?
- 2016 50 Marketing Thought Leaders Over 50 List (Brand Quarterly)
- Top 100 PR Blogs For Public Relation And Marketing Communication Pros (Feedspot)
- Digital PR: 15 tips to supercharge your DIY PR toolbox (Kellie O’Brien)
- How to tell your brand story through micro-content (Ideas Ignition Blog)
- Your Technical Experts Rock at Lead Generation … Really (No More Cold Calling)
- How B2B leaders can boost their personal brand in 2017 (Green Hat Marketing)
- It’s All Been Said Before, But No One Has Had Your Version (ID Group Blog)
- How to use video live-streaming to grow your personal brand (Smart Company)
- Ever wondered how to build a stronger online presence? (The Adviser)
- Best productivity apps: PR edition (Muck Rack)
- Understanding and influencing your organisation’s narrative (IABC Blog)
- Smashing The Old Elite – Influencer Marketing Examples (ID Group Blog)
- Five ways to boost your professional profile in the marketplace (Smart Company)
- Lights On with Trevor Young (IABC Victoria)
- Thought Leaders on What to Expect in PR in 2016 (Creating the Future of PR)
- How to tap into the power of serendipity in the digital age (Ideas Ignition Blog)
- Why do brands run into marketing trouble on Australia Day? (Smart Company)
- The Heroes of Content Marketing (Leo D’Angelo Fisher, Fairfax Media)
- Influencer Marketing & The One Word That Kicks It All Off (The ID Group blog)
- How to build trust and reputation through content marketing (Firebrand Talent)
- Brand Quarterly’s ’50 Marketing Thought Leaders Over 50’ 2015
- The Importance Of Building A Personal Brand (Managing Marketing w/ Darren Woolley)
- Case study: Social media engagement as a point of differentiation (Mark Schaefer)
- 5 Experts Share Insights on Personal Branding and Building a Digital Audience
- Eight Marketing Podcasts To Listen To When Running
- Top Online Marketers on Twitter (Biznology)
- Why Company Directors Need To Be ‘Out, Loud, And Proud’ On Social Media (Yahoo News)
- Why Content Marketers Need to Start a Podcast (CMS Wire)
- How To Make An Owned and Earned Media Approach Sing Sweetly
- The Australian Experience (Leon Gettler, Fairfax Media)
- The role and value of content in the marketing mix (Sydney Morning Herald)
- 100 Content Marketers to Follow on Twitter in 2015
- 5 Things Small Businesses Are Doing Wrong On Social Media (Yahoo Small Biz Advisor)
- The Tremendous 10 (best podcasts of the moment)
- The differences between PR and marketing (Smart Company)
- The #1 Secret To Building A Mini-Business Empire Around Your Personal Brand
- Brand Quarterly’s ’50 Marketing Thought Leaders Over 50’ 2014
- 88 Australian authors to follow on Twitter
- Lights On With Trevor Young (IABC Victoria)
- The Return of Podcasting: 3 Platforms That Will Help You Build an Audience (Contently)
- How to Get More Twitter Followers: 30 Pro Bloggers Reveal their 10k+ Tribe Growth Secrets
- How to Build a More Receptive Audience with Podcasting (Web Quacker)
- Creating content? Don’t be like the man opposite me on the tram! (Anthill Mag)
- 50 #ContentMarketing Kings (And Queens!) You Have to Follow on Twitter
- Social Media Trends 2014 (Part Five): SoundCloud Gets Loud (Kamber blog)
- 27 Niche Bloggers Reveal their Most Successful Blog Post
- Aussie businesses shamed on blog for cashing-in on ANZAC centenary promotions
- Open vs Closed Content Marketing: Which Accountant Should You Contact?
- The Week’s Best Reading in 10 Minutes (or Less)
- Review of microDOMINATION (quirinosugonjr.blogspot.com.au)
- The Return of Podcasting: 4 Platforms That Will Help You Build an Audience
- Why you should humanise your startup’s brand (StartUp Smart)
- Building Authority vs. Being an Expert (Brand Newsroom Podcast)
- Why Company Directors Need to be ‘Out, Loud and Proud’ on Social Media
- Five ways to kick-start your business’s social media presence (Smart Company)
- Top 5 Australian Marketing Blogs (Doz Blog)
- Story Wars (Meaning Business)
- Is it best to brand your business as your personal name? (Digital Marketing Radio)
- Content Marketing 101 (MYOB’s Savvy Accountant podcast)
- “SEOlympics”: Top Marketing Blogs of Australia (Search Engine Journal)
- Harness the power of content marketing and crush the competition (Boomer Biz Owner)
- The 10 Best Content Marketing Sites in the World’ (Kath Walters blog)
- Five ways to successfully use content marketing for your business (Smart Company)
- A Recipe for Social Success (B&T Magazine)
- The Rise and Rise of Branded Journalism (Australian Writers’ Centre blog)
- Social Networks Create Golden Era for Public Relations (The West Australian)
- Why Building Authority is Critical to Your Personal Brand & Business Success (Samara)
- Best Australian Online Marketing Blogs (King Content Blog)
- SocialBiz conference wrap-up: Five key lessons to enhance your business’s social strategy
- How blogging could lead to your next big business idea (Smart Company)
- Publishing With Impact
- Media & IT Industry Q&A with Trevor Young (Optus Insights Business Blog)
- Why Coke is Killing the Press Release (Smart Company)
- Talking Content Marketing Part 1 (The ID Group, UK)
- Talking Content Marketing Part 2 (The ID Group, UK)
- 20 of the Best Australian Business Blogs (2013 – Smart Company)
- The Power of Building a Platform (Lifehacker Australia)
- A Company or a Guru? (David Meerman Scott’s Web Ink Now)
- The Rise and Rise of Branded Journalism (Writing Bar Blog)
- 3 Work Habits of Highly Effective People (Present Imperfection Blog)
- A Key to Building a Sustainable Online Personal Brand (Problogger)
- Top Tips for Self Promotion (Idealog NZ)
- What is Good Content? (Resonance Blog)
- Interview on theFETCH blog
- Talking Content Marketing with the PR Warrior
- Milk Bar Mag Interview
- 5 Aussie Social Media Rockstars (Optimising Blog)
- 10 Twitter Accounts Aussie Business Owners Need to Follow (MYOB blog)
- Social Media an Important Tool for Advisers (Financial Standard Online)
- Content Strategy Vital for Social Media (RiskInfo)
- Blog Profile: The PR Warrior (SMK Blog)
- Digital People (Telstra Exchange Blog)
- How Attending Conferences Can Build Your Business (Sydney Morning Herald)
- Australia’s Favourite Buzzwords and Jargon Revealed in LinkedIn Survey
- INTERVIEW: Trevor Young on Social Media, Industry, Education and More
- 3 Business Books That Changed My Life
- Keeping it Real: Truth in Marketing (Smarter Business Ideas)
- How blogging can help you get published (Coping With Jane)
- Stop Destroying Your Personal Brand (MelbourneGeek.com)
- 5 Blogger PR Geniuses (Public Relations & Managing Reputation Blog)
- Reasons You Should Write a Book (Coping With Jane)
PODCAST/VIDEO INTERVIEWS:
- Being real as you build awareness (Make It Real Podcast)
- Trevor Young talks PR and social in 2018 (Echo Junction Podcast)
- Smoke Signal Public Relations Podcast w/ Paul Cheal
- Write Through the Roof Podcast w/ Madeleine D’Este
- Offline influence is more important than online influence (Brand Newsroom)
- Building strong relationships with your audience (InTransition podcast)
- How To Make Micro-Stories Work For You (You Are The Media podcast)
- Trevor Young talks brands and purpose (Echo Junction podcast)
- Building a content strategy with influencer marketing )Brand Storytelling podcast)
- Darrel Griffin meets ‘PR Warrior’ Trevor Young
- Building Great Communities of Advocates (Business Building Rockstars Show)
- How to build a community of raving fans (The Successful Adviser podcast)
- The intersection of PR, marketing and content (Brand Storytelling podcast)
- Trevor Young talks Owned, Earned and Social (Echo Junction podcast)
- Key To Increasing Your Brand Visibility (Key To Authority podcast)
- All Things Content Marketing Year-End Review (Brand Storytelling)
- Reputation & recognition with Adam Franklin (Web Marketing That Works)
- The Brand New You Show w/ Ryan Rhoten
- Digital Marketing Predictions for 2016 – Opinions from 54 Experts over 2 hours
- Content marketing masterclass: Building your audience with a successful strategy
- A Slice A Day #170 – Social Media Engagement as a Point of Differentiation
- People Do Business With People, Not Logos (Hot & Delicious Podcast)
- How To Benefit From The Connection Economy (The Brand Journalism Advantage)
- The Pivot: Marketing Back Stories w/ Todd Wheatland (CMI Podcast Network)
- Podcasting, Speaking & Having Your Personal Brand (We Are Podcast)
- The Power of Podcasting, with Suzi Dafnis & Cat Matson
- Social Media Rules of Engagement with Nicole Matejic
- Creating Content: Business Addicts w/ Loren Bartley/Fiona Redding
- How PR is Changing in a Digital Age (Brand Newsroom Podcast)
- Brand Storytelling Podcast w/ Rakhal Ebeli & Phoebe Chongchua
- #TourismTweetup Podcast with Holly Galbraith
- Business Brain Food with ActionCoach, Ben Fewtrell
- The Rebrand Podcast with James Tew
- Australian Businesswomen’s Network with Suzi Dafnis & Cat Matson
- Digital Marketing Radio with David Bain
- The Savvy Accountant: Content Marketing 101 interview with Jim Stewart
- Boomer Business Owner with Charlie Poznek
- Beers Blokes & Business Podcast 022: Gettin’ Press
- Web Marketing That Works Podcast (Bluewire Media)
- #microDOMINATION with Trevor Young (Pulse Radio 94.7)
- The Effects of Social Media on Public Relations (Content Igloo Podcast)
- microDOMINATION: Branding, Content Marketing & Social Media (The Creative Penn)
- Podcast with PR and Social Media Communications Guru Trevor Young (Writing Bar)
- See How Easily You Can Build Your Personal Profile Online (Business2Community)
- PreneurCast096: Conversation with Trevor Young
- Building Craft Beer Brands Online (Beerlines Blog)