I come across many business leaders and professional experts who want to write articles, but are not real keen on starting a blog on their personal or company website.
I get it. Starting and maintaining a blog takes a lot of effort. Is there another way?
There sure is. It’s a digital publishing platform called Medium, and it’s a ripper.
Medium describes itself as “a living network of curious minds … an open platform where 170 million readers come to find insightful and dynamic thinking.” It’s part publishing platform, part social network, and this is what makes it such a compelling online offering.
Medium was established in 2012 by Twitter co-founder, Ev Williams, and given content published on the platform tends to be long form in nature, the platform serves as the ideal bookend to Twitter and its 280-character tweets.
Importantly, Medium has a built-in audience – estimated to be “nearly 100 million monthly readers” – which makes it an attractive proposition for content publishers.
And the advantages of Medium keep coming! According to Casey Botticello in his article ‘7 Amazing Medium Platform Statistics’:
- Medium has a Domain Authority of 95 (out of 100), making it “a force to be reckoned with when it comes to competition among otherwise equal pages in search engines”.
- 49.56% of traffic to Medium originates directly from a search result – “it also has considerable rank when it comes to keyword searches”.
- Medium’s Alexa rank of 88 means it is the 88th most popular website by traffic, globally.
Who publishes on Medium?
According to Medium, the types of people who publish on the platform include thought-leaders, journalists, experts, and individuals with unique perspectives share their thinking.
A potential drawback you need to be aware of Medium is that you have no control over the platform, unlike your own hosted website and blog. Medium could change the rules, or go out of business, and all of a sudden this could affect your content.
What I see a number of writers do is publish first on their own blog and then syndicate (republish) on a third-party platform such as Medium, or LinkedIn.
If nothing else, there are some ripper articles on Medium.
Definitely worth a look!