DESCRIPTION: PR Warrior Trevor Young helps business professionals, entrepreneurs, change agents and subject matter experts build visibility, influence and trust in today’s ‘reputation economy’.
EPISODE 28 – What Thought Leaders Can Learn From Seth Godin: Do you want to be Bob Dylan or The Monkees?
I spent a productive day with best-selling business author and marketing provocateur, Seth Godin. In this episode, I sift through my notes and discuss the ‘nuggets of gold’ I gleaned from the day-long session. What does the information I gleaned from Seth – his wisdom, stories and advice – mean for aspiring thought leaders who want to increase their influence, grow their audience and build their brand and their business?
EPISODE 27 – Positioning Your Professional Self in the Marketplace with Joanne Jacobs
Joanne Jacobs is a former academic turned company director and digital strategist. She’s also a blogger, trainer, public speaker, and operations and project manager; she does business development, and is currently involved in four businesses and is on the board of another two. With so much going on, how does Joanne position herself in the marketplace?
EPISODE 26 – THOUGHT LEADER JOURNEY: Building Credibility Through Blogging with Jason Berek-Lewis, Health Startups
Jason Berek-Lewis blogs at HealthStartups.com and is an emerging digital influencer and thought leader in the social healthcare arena. He outlines his strategy to grow his visibility and influence within digital healthcare circles and explains his thought leadership journey so far including the important role blogging has played to date.
EPISODE 25 – Valuable Lessons From 10 Established Thought Leaders
EPISODE 24 – The Power of Publishing Your Thoughts with Steve Sammartino
Steve Sammartino’s ‘Startup Blog’ attracts a monthly audience of over 30,000; he uses it to share his thoughts and ideas around topics including business and technology, entrepreneurship, marketing and digital culture. He discusses how his blog forms a key part of his platform, how it has helped not only his speaking and consulting career but also was instrumental in him getting a book deal.
EPISODE 23 – Author and Micro-Publisher Joanna Penn on Living a Creative Entrepreneurial Life
Joanna Penn is a London-based New York Times best-selling author, speaker, blogger, podcaster and micro-publishing entrepreneur. She chats about living a creative life, and the opportunities that come with publishing your own book/s.
EPISODE 22 – Why Aspiring Thought Leaders Should Consider Publishing a Book
Publishing a book can be a foundational element of an aspiring thought leader’s positioning in the marketplace. In this episode I look at the options of self publishing versus going through a traditional publishing house.
EPISODE 21 – Overcoming The Roadblock Of ‘Putting Yourself Out There’ in the Public Arena
To become an effective thought leader, you must put yourself and your thoughts and ideas out into the public arena via public speaking, blogging or podcasting, writing articles for the media or being interviewed by bloggers, podcasters or journalists, not to mention having an active and personal presence on social networks such as Twitter. But any of these activities can also be a huge challenge or a roadblock for many people. How best can we deal with putting ourselves in the glare of the public spotlight?
EPISODE 20 – From Unknown to Expert with Catriona Pollard
If you’re a business professional, change agent, coach, consultant or author – raising your profile and establishing your bona fides is all part of doing business today. Catriona Pollard is the founder of Sydney PR and social media agency, CP Communications; she chats about the core themes of her new book, From Unknown to Expert.
EPISODE 19 – Building a ‘Sideline’ Thought Leadership Positioning with Tristan White
Tristan White is well known in physiotherapy circles as an entrepreneur who has cornered a growing niche. His business specialises in working with the elderly in aged care facilities, however also Tristan has a growing sideline business as a result of a thought leadership positioning he’s built over recent years: Workplace culture.Tristan discusses the importance of authenticity, blogging and social media (in particular LinkedIn) in building one’s reputation as a thought leader.
EPISODE 18 – Building Million Dollar Relationships with Mentor and Speaker, Danielle Storey
Danielle Storey is the Million Dollar Relationships with Customers specialist. She’s a professional speaker and mentor, a member of the Expert Panel for Business Victoria and former president of National Speakers Association Australia (Victoria). She discusses the power of finding your ‘why’, and the importance of systemizing your relationship-building efforts.
EPISODE 17 – From PI to #SocialFirefighter: How Nicole Matejic is building a unique personal brand in a highly specialised emerging global niche
Nicole Matejic (aka the ‘Social Firefighter’) trained as a photojournalist, became a private investigator, worked for Australia’s Customs and Border Protection Service as well as in strategic communications for the Federal Government’s Defence Department. Over the past four years she’s been making a name for herself in the emerging area of social media in law enforcement and the military. Nicole discusses how she uses Twitter to develop business relationships on s global basis, generates leads using LinkedIn, and why her blog is her most important personal branding tool and was the catalyst for the professional path she currently finds herself on.
EPISODE 16 – Growing Your Digital Footprint With Cat Matson
Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she’s a keynote speaker and social media specialist, and co-host of the podcast ‘Social Media for Small Business’; she chats all things social media and explains how she has built her professional profile within the business community.
EPISODE 15 – Your Most Potent Personal Branding Weapon with Trevor Young
In this episode I chat about the power of being “authentically you” when it comes to strategically building your professional ‘personal’ brand. What is authenticity anyway, and how can we use it to add to our narrative, grow our influence and make us stand out from others in our space?
EPISODE 14 – Making Sense of Search Engine Optimisation (SEO) with Jim Stewart
Jim Stewart is a legend in Aussie SEO circles. In this interview, Jim chats all things keywords and search engine optimisation – in a language we can all understand!
EPISODE 13 – How recruitment industry leader Greg Savage grew his Twitter following to 30,000+
Greg Savage is a 56-year-old former recruitment company CEO who over a period of five years has built a Twitter following of 30,000+ and speaks internationally to a growing appreciative audience, thanks to his blog and social media; he delivers tips and advice not only how to grow your Twitter following but also provides examples of social media ROI.
EPISODE 12 – The 4 types of content thought leaders need to be aware of
If you’re going to make an impact as a thought leader, you’re going to need to create original content that informs, educates and empowers readers (or viewers or listeners if you produce videos or podcasts). In this episode I outline the four different types of content thought leaders need to be aware of.
EPISODE 11 – Public speaking advice for thought leaders, with Yvonne Adele
Yvonne Adele is a seasoned speaker, MC and professional speaking coach; she provides tips and advice for thought leaders wanting to focus on speaking as a way to build their profile and credibility and generate income, whether directly via fees or indirectly via product sales and/or consulting gigs.
EPISODE 10 – What Does The Media Look For In An Expert Commentator, with Nic Hayes
Nic Hayes runs Media Stable, an online directory that connects the media with quality talent and expert opinions; he provides tips as to how expert commentators and thought leaders can best deal with the media and generate editorial exposure for their ideas, opinions and personal brand.
EPISODE 9 – How to Pitch Your Story to the Media (Like the Pros), with Trevor Young
In this episode I outline the basic steps that aspiring thought leaders need to take in order to effectively pitch their story to the media.
EPISODE 8 – Taking Things Up a Notch on LinkedIn, with Des Walsh
Des Walsh is a Queensland-based social media author, speaker, business coach and LinkedIn expert; he provides tips and advice as to how aspiring thought leaders can use LinkedIn more effectively to build their visibility and influence.
EPISODE 7 – Building Your Thought Leadership Brand, with Trevor Young
In this episode I look at what’s involved in building your thought leadership brand – from defining your story and developing your key messages and evidence-based ‘proof-points’ through to selecting and activating your communication channels.
EPISODE 6 – Deconstructing Thought Leadership, with Craig Badings
Craig Badings is a corporate communications specialist who believes strongly in the strategic competitive advantage that comes with being a thought leader; he chats about how business professionals can build their reputation by thinking and more importantly, acting, like a thought leader.
EPISODE 5 – Building a Home Base for Your Content, with Trevor Young
In this episode I discuss the importance of establishing a vibrant blog – an online ‘home base’ for your personal brand; topics covered include which blogging platform to use, how many times you should blog, and the types of content you should consider publishing.
EPISODE 4 – How Ross Clennett Leverages the Power of Blogging, Twitter and LinkedIn to Flourish in a B2B niche
Ross Clennett is an Australian-based speaker, trainer, writer and coach known as the ‘Recruiter’s Recruitment Expert’; he chats about how he runs his niche business training and advising recruitment companies, and the emphasis he places on blogging, Twitter and LinkedIn to increase his reach and influence.
EPISODE 3 – Developing a Platform for Your Personal Brand, with Trevor Young
In this episode I discuss why it’s important for aspiring thought leaders to strategically plan and develop a communications platform for their story, their message and their ideas.
EPISODE 2 – Leading the Way with Passion, Purpose & Strategic Intent, with Dionne Kasian-Lew
Social media leadership blogger, author, speaker and consultant, Dionne Kasian-Lew, chats about how she handled the transition from a senior role in a major corporate to running her own small business.
EPISODE 1 – Introduction to Thought Leadership & Personal Branding, with Trevor Young
In this inaugural episode of ‘Reputation Revolution’, I give my take on thought leadership and personal branding in today’s crowded, hyper-networked world.