PART 1 - THE BACKGROUND Too often you hear from brands (large and small, but quizzically it generally comes from larger organisations) that they haven't got much to say that’s interesting and …
CASE STUDY: What you can learn about social media and content marketing from a 200+ year old flour company
Trevor Young
Trevor is a veteran PR strategist and advisor specialising in reputation marketing, leadership communications and personal branding; he is a keynote speaker, blogger, social broadcaster, and author of the book ‘Content Marketing for PR'
