Speaking

Speaking Experience

Trevor Young is a passionate and experienced speaker adept at giving keynote presentations or as an MC or expert panelist. He has presented at a broad range of marketing/PR (industry) as well as business events, including:

  • Zurich Life Risk Updates Roadshow 2012 (x8 keynotes)
  • Australian Financial Services National Conference, Bangkok (keynote)
  • Leader Edge Computers 2012 National Conference (x3 presentations)
  • CEO Institute 2012 Leadership Summit – panelist
  • Stonnington City Council (Sustainable Future Division)
  • Sponsorship Australasia – panelist
  • La Porchetta Franchisees’ Conference 2011
  • Talent2 Boardroom Breakfast (x2)
  • CEO Institute (x5 presentations)
  • Leadership Victoria (x2 presentations)
  • Melbourne Writers’ Festival (The Wheeler Centre) – panelist
  • Australian Institute of Company Directors
  • International Assoc. of Business Communicators (x3 Vic/QLD)
  • Manningham Business Network
  • Packaging Council of Australia
  • Stonnington City Council (Small Business Month)
  • Glen Eira City Council – keynote
  • The Churchill Club – panelist
  • Public Relations Institute of Australia (NSW) – panelist
  • Hitwise/Experian Social Media Forum – panelist
  • RSVP Events Expo ‘Leaders of the Pack’ – panelist
  • B&T Magazine Digital Bootcamp
  • Social Media Club Melbourne – MC x3
  • Chisholm Institute (Business Faculty) x4 presentations
  • Crime & Issues in Social Media Forum (ArkAsia Group)

…plus numerous industry conferences and forums over the years (focused mainly on PR, marketing and sponsorship)

Speaking Topics

BEYOND THE HYPE: A No-Nonsense Guide for Making Social Media Work for Your Business

  • The hits and myths of social media – what works, what doesn’t and why.
  • Understand the nuances of the ever-evolving new media landscape – why ‘rushing in’ is the worst thing your business can do.
  • Learn about the real-time challenges of the social web – and what you can do to overcome them.

 The A.R.T. of ‘New’ Marketing: How to attract ATTENTION, gain RESPECT and build TRUST in today’s hyper-connected marketplace

  • How to successfully leverage the potential of the social web to build your personal brand and your business.
  • Understand the power of the ‘4 Cs’ Communications Manifesto: Connection > Contribution > Cultivation > Collaboration
  • Keeping it real: why passion, humility and authenticity are the secret marketing ‘weapons’ you need to know about.

WHY CONTENT MATTERS: The ‘secret sauce’ of marketing to today’s connected consumer

  • An introduction to the concept of ‘content-driven communications’ (and why it’s taking the marketing world by storm)
  • Become a ‘multi-dimensional storyteller’: build credibility, authority and visibility for your brand using cost effective, solutions-based content marketing techniques that you control.
  • Learn the secrets of some of the world’s most successful bloggers and global ‘micro-brands’ (and put these ideas to work immediately in your business!).

SOCIAL HEAT: How to generate ‘talkability’ around your brand on and offline.

  • Give people a reason to talk about your brand
  • Create ‘talkable differences’ that separate your brand from pack
  • Why helping people is a more effective marketing strategy than simply pushing your brand.

Enquiries & Bookings

For speaking enquiries and bookings, email trevordyoung {at} gmail.com, or call 0412 368 683, or contact Jo Neville at ICMI Speakers’ Bureau 02 9713 7722.